France
-Planning and execution of ATL & BTL marketing campaigns to drive app traffic, customer acquisition, and engagement. -Definition and monitoring of performance targets (traffic, conversion, retention) through data-driven campaign management. -Coordination of digital, CRM, and commercial actions with cross-functional teams to optimize user growth and campaign efficiency.
-Development and execution of 360° marketing plans for product launches across ATL, BTL, and digital channels, ensuring global alignment and brand consistency. -Analysis of customer data and e-commerce performance to improve engagement and conversion. -Sell-out analysis, benchmarking, and reporting to guide marketing decisions.
-Coordination of production for visual communication materials for exhibitions. -Support in organizing events and cultural marketing initiatives. -Creation and adaptation of communication materials for different audiences.
-Monitoring and visibility analysis of communication results. -Coordination of marketing materials with internal teams and service providers.