Birmingham, Alabama, United States
• Managed client needs and provide account service in the areas of PR, marketing, social media, advertising, website development and branding. • Developed strategy and content for paid social media and digital campaigns as well as implementation. • Trafficked projects and client requests for effective workflow as well as coordinating deliverables and scheduling tasks within project management software. • Wrote creative materials, PR and media outreach materials, social media and blog content, email marketing, advertisements, editorial features, guest columns, printed and e-newsletters for accuracy to exceed client needs and objectives. • Analyzed paid media campaign and PR campaign results and provide written and verbal reports to clients.