Türkiye
Leading 360-degree marketing, corporate & digital communications, and event management strategies for SoftwareOne in Türkiye. Responsible for driving local and regional market growth, executing vendor-supported (MDF) campaigns, and strengthening brand presence across the CEE region.
I’ve been working as an independent consultant, advising Yandex Türkiye on its communications strategy in the Turkish market. In parallel, I support startups and scale-ups in building strong brands, shaping strategic narratives, and designing sustainable communication strategies. My work sits at the intersection of PR, brand, and business strategy — helping organizations create trust, relevance, and long-term value.
Driving ITU ARI Teknokent’s global positioning through strategic marketing and communication initiatives, I lead and manage high-performing teams to develop and execute impactful campaigns. By overseeing corporate partnerships and fostering strong stakeholder relationships, I enhance brand credibility and expand outreach. I direct digital marketing strategies, corporate branding, and thought leadership efforts to ensure a consistent and influential market presence. Additionally, I lead the planning and execution of large-scale industry events and programs, creating opportunities for startups to connect with global markets and thrive in the international ecosystem.
I played a pivotal role in United Payment’s transformation into a global brand, leading the end-to-end rebranding process, including the redesign of its logo, brand purpose, and corporate culture. By crafting strategic communication initiatives, I elevated reputation and market presence. Leading industry summits and sponsorship campaigns, I strengthened visibility, CSR efforts, and thought leadership, positioning the company as an industry authority.
I designed and implemented targeted communication strategies for ITU ARI Teknokent and its sub-brands—ITU Seed, ITU Magnet, and Innogate—ensuring a cohesive and impactful brand presence. Leading public relations, social media, and digital marketing efforts, I played a key role in enhancing brand recognition and engagement. Through high-impact content creation and media campaigns, I strengthened brand positioning in the entrepreneurship and technology sectors, effectively reaching key audiences and fostering industry leadership.