Türkiye
• Reading & analyzing data (Google Analytics, AFO-SAP), taking commercial actions accordingly to reach TO target • Creating the best user experience at Decathlon Turkey website by: offering the full range, guaranteeing a fast and easy choice & purchase of the right product, • Improving merchandising to increase & provide best user experience • Improving internal search, increasing ranking and visibility • Assisting & implementing country commercial campaigns on site • Increasing traffic to category pages generic pages by working in-line with digital marketing team: (SEO optimization, advertising online(SEM Campaigns:Google Ads, social media, email marketing) • Controlling & optimizing category pages in-line with users behavior & company's strategy. • Forecasting monthly, quarterly and yearly TO • Frequently analyzing the main e-commerce KPIs and debriefing regularly (Traffic, Conversion Rate, Bounce Rate Turnover, product performance, etc.).
• Creating strategy & supportive campaigns: analyzing data, setting target, creating action plan, executing • Product & event marketing: Creating marketing ideas on the movie & cinema basis; executing 360°. • Offline & online media planning: Executing communication plan & analyzing the on-going process. • Digital Marketing: Creating strategy and managing online communication channels, managing social media contents, managing influencer marketing, analyzing data and executing roadmap accordingly. • Managing marketing budget on monthly & yearly basis. • Managing creative & event agencies based on marketing & opening projects. • Collaborating with 3rd party companies & developing campaigns to support achieving company’s targets. (Mall managements, producers, distributors, co-brands) • Making site analysis by retrieving data from Cognos & realizing field visits and developing location based marketing plan to boost up performance. (7 regions, 9 Million members) • Analyzing market trends to understand the preferences of the customers, identify new opportunities & challenges and making in-line execution. • Organizing 360° marketing strategies for the new opening locations : (22 locations) Analysis, campaigns & events, communication plan (offline & online), budget management. • Managing local area marketing activities of cinemas (108 locations): Meeting the demands of locations & meetings with Regional Managers to rejuvenate the market.
• Being a marketing-functional team player, assisting in the implementation of annual marketing plan. • Retrieving data from Nielsen, updating monthly reports and seizing new opportunities in the market. • Running and tracking brands’ social media accounts in collaboration with the agencies and preparing social media reports. • Making field visits by tracking Kinder products’ performances, doing market & marketing trends research • Preparing presentations introducing our brands to new partners.
• Acquiring customers by establishing contact and developing relationships with prospects. • Preparing customized reports for customers by collecting, analyzing, and summarizing information and recommending solutions. • Preparing sales pitch for the business regarding the specific needs of the customer. • Maintaining relationships with clients by arranging meetings, providing support, information, and guidance.
“Process Development” Project Engineer-Production Planning Engineer : • Analyzing work flows, departments, organizational structure and layout plan, • Searching and offering solutions in order to heal processes and make them more efficient, • Making time studies, • Daily and hourly production controls, • Making data entries in databases.