Istanbul, Istanbul, Türkiye
I’m a Brand Strategist and Communication Consultant with over a decade of experience helping brands find clarity in cultural chaos. My work blends analytical precision with cultural intuition, crafting strategies that bridge business logic with human meaning. I write about the shifting currents of culture, consumption, and communication on Substack, and create short-form video essays on Instagram that explore how trends shape behavior and how brands can stay culturally relevant.
I help brands sharpen their positioning, craft compelling narratives, and build marketing systems that actually move people. I’ve led brand architecture and go-to-market strategy for leading names in textile and personal care, designed product and experience strategies for household cleaning and paper brands, and developed full-funnel content and communication frameworks tailored to new consumer behaviors. In banking, I’ve helped redefine how a financial brand speaks to modern audiences—building clear, consistent messaging across touchpoints. I also collaborate with creative agencies as a strategy director. CMOs work with me when they need sharper brand thinking, smarter marketing planning, and a clear story to rally teams around.