Warsaw, Mazowieckie, Poland
Market specialist with a passion in innovation strategy and product development, I am a very determined and self-motivated individual who enjoys working in a collaborative environment. I have international experience in leveraging data to guide Private Equity funds and market leading companies in determining growth & expansion strategies across global industries. My love for traveling and my heterogeneous background gave me the opportunity to interact with a great variety of individuals and situations, which I consider to be an infinite source of richness.
• Leading a team of associates in developing volume forecasts, incrementality assessments, and pricing analyses for corporate clients, delivering tailored recommendations that drive actionable marketing strategies • Advising industry-leading FMCG companies (including blue-chip clients in Personal Care, OTC, Alcohol & Durables) on launch strategies for disruptive market innovations using data-driven insights
• Provided expertise to global PE funds (over $100B in assets under management) across EMEA & North America, coordinated due diligence efforts and contributed to acquisition recommendations • Developed market models to define acquisition strategies by designing and implementing primary research (surveys, expert interviews) with consumers and professionals across industries • Leveraged AI-based tools to conduct sentiment analysis and generate consumer insights; contributed to digital strategy projects including brand positioning and KPI benchmarks
• Advised leading FMCG companies (including blue-chip clients in Food, Snacks, Restaurants, Personal Care & Durables) on launch strategies for disruptive market innovations using data-driven insights • Drove end-to-end projects (volume forecasts, incrementality, pricing analysis) engaging directly with corporate clients to deliver tailored recommendations and support actionable marketing campaigns
• Analyzed financials of early-stage startups to assess investment potential for Keiretsu Forum members • Coordinated due diligence process, supporting $80M+ in investments (2019–mid 2020)
• Conducted market research to determine the best strategies to enter the Chinese market and developed a penetration plan accordingly • Completed industry analysis, developed and implemented a business strategy to pursue the expansion of the product in the identified foreign market