Berlin, Berlin, Germany
As Chief Revenue Officer at Chaos, the global leader in 3D visualization, I drive our global marketing, sales and customer success strategy and operations, shaping how we connect and engage with customers worldwide. Before Chaos, I was at McKinsey & Company, working with B2B and B2C companies across industries and maturity stages - helping their marketing teams scale, innovate, and reach their next growth phase.
As CMO, I am responsible for driving growth across the full digital customer lifecycle: (A) winning new commercial customers at scale via self-service first motions (B) expanding and retaining our global digital customer longtail (C) scaling our global student footprint I lead a global team of 75+ marketers. Under my leadership, we accelerated new customer growth 4× in the last year, secured #1 rankings for both GEO and SEO, strengthened Chaos as the #1 brand in the category, and built a global owned and social community reaching 1.6M+ followers. My organization spans e-commerce & growth (self-service buyer journeys, performance marketing, CRO, CRM and marketing automation, analytics, and attribution), social media and communities, demand generation (product marketing, content marketing and events), channel marketing, and brand and communications.
I worked with founders and revenue leaders of B2B and B2C SaaS companies in the venture building arm of McKinsey to accelerate their go-to-market strategies, drive international expansion, and optimize e-commerce performance. Additionally, I collaborated with boards and C-level executives of international Fortune 500 companies across various industries to transform and accelerate their growth, marketing and sales strategies. I was also elected to be part of the „Team Tomorrow“ shaping future people initiatives at McKinsey.
I worked with 5 new ventures on developing and executing their digital marketing strategies. I also engaged in full-funnel activities, including brand building, PR communications, product marketing, and event planning. I brought in deep technical expertise in CRM/CDP (HubSpot, Salesforce, Tealium, Microsoft), analytics (Google Analytics, Looker Studio, Power BI), performance marketing (SEA/Paid Social), programmatic display, and marketing automation (Zapier) to drive impactful results. I have co-authored multiple knowledge articles on growth transformation, such as „A Bigger, Bolder Vision: How CROs Are Propelling Growth from the C-Suite“.
I have led client initiatives focused on technical digital marketing, including SEO optimization, CRM automation, A/B testing and large-scale performance marketing campaigns across Google Ads and Paid Social, with expertise in tools such as HubSpot, Salesforce, and Google Analytics.
I developed a market entry and pricing strategy for the launch of a new software product, ensuring a competitive positioning in the market. Additionally, I drove product marketing management for pumps, utilizing both digital and physical channels to maximize reach and engagement.