Greater Paris Metropolitan Region
Content Marketing Manager with 6+ years’ experience in B2B SaaS, B2B2C, and high-growth startup environments, specializing in content strategy and product marketing. With a proven record of leading multi-channel content initiatives, from thought leadership campaigns and SEO-driven programs to in-depth white papers, webinars, and customer stories. My focus is always on delivering high-impact content that resonates with target audiences and generates measurable results for the business. In my current role, I partner closely with Product, R&D, and Sales teams to align messaging, integrate market insights, and support successful product launches. My hands-on experience managing go-to-market content, gathering customer feedback, and translating technical features into compelling value propositions has allowed me to bridge the gap between marketing and product. I'm always looking for innovative ways to tell a story and connect with audiences. Let's connect!
Chili Piper is the first all-in-one Demand Conversion Platform, helping you convert more inbound and outbound leads into qualified sales pipeline. It streamlines the handoff process in every inbound and outbound channel, consolidating many of the point solutions you use today. Form Routing, Chat, Lead Distribution, and Scheduling can now live in one platform with shared teams, routing rules, and reporting. That means easier maintenance and a much more complete picture of how you’re converting leads across the funnel. And the results speak for themselves. Teams are doubling their conversion rates, increasing show rates to 90%+, and saving 20+ hours per week distributing leads. Learn more at chilipiper.com
- Lead the global content and product marketing strategy, owning the creation and execution of multi-channel assets that drive thought leadership, product adoption, and lead generation. - Develop and deliver go-to-market (GTM) materials including sales decks, product demo videos, product webinars, website product pages, newsletters, and feature launch kits to support new product and feature rollouts. - Collaborate cross-functionally with Product, R&D, Sales, and Customer Success teams to craft impactful narratives that translate complex solutions into clear customer value propositions. - Build and maintain an internal knowledge base with market insights, customer stories, and competitive analysis to enable commercial teams and strengthen alignment across departments. - Create data-driven and customer-centric content such as case studies, white papers, and success stories.
- Orchestrated content creation by collaborating with an external team of journalists & editors to develop high-impact investment-focused content - Streamlined cross-department workflows by integrating insights between external & internal team - Developed & managed content portals that showcased deep-dive research insights for sponsors
- Managed a multilingual team of freelance marketers across 6 languages - Coordinated digital marketing campaigns and produced bilingual cultural tourism content - Analysed SEO performance on conversion and developed avatar persona blogs that boosted organic traffic
Some published articles: https://macaucloser.com/en/author/melanie-ma Producing bilingual editorial content and translating editorial content.
Producing bilingual editorial content, translating editorial content, attending events and press conferences, assisting with online content and social media and presenting as events moderator.