Barcelona, Catalonia, Spain
UX Researcher specializing in HealthTech and e-commerce, with 7+ years of experience conducting user research, informing product strategy, and creating user-centered digital experiences. Recently completed a Master's in Responsible AI and a PM certificate. I work across the full research cycle: from early discovery and synthesis to evaluative research, usability testing, and continuous product validation, bridging user needs and business goals. I've partnered with cross-functional teams on delivery planning, sprint cycles, and backlog prioritization, making sure research insights translate directly into product decisions and roadmap priorities. My Master's in Design for Responsible AI sits at the intersection of AI ethics, data governance, and design, informing how I approach digital products. Because in an industry that moves fast, I believe experiences should be human-centered, inclusive, and climate-conscious by design. ⸻ Skills: Product Management: Jira, Asana, Scrum, Kanban, Agile, OKRs, Roadmapping, Stakeholder Management, Risk Management, Sprint Planning, Backlog Prioritization Research & Strategy: UX Research, Qualitative & Quantitative Methods, Human-Centered Design, Ethical AI
Collaborate with design, product, and engineering teams across the U.S., France, and Spain within an agile environment, ensuring users’ needs and experiences remain at the center of the design process to deliver more usable, satisfying, and inclusive digital products and services. Conduct CX research to support the team, including usability testing, concept validation, research planning, workshop facilitation, insight synthesis, and actionable recommendations.
Partnered with clients and cross-functional teams to lead UX research, define product requirements, and support roadmap planning and delivery for e-commerce and sports betting platforms. Planned and conducted usability testing, concept validation, and stakeholder workshops, translating user insights into product decisions that improved navigation, conversion flows, and overall user experience. Promoted Responsible AI within creative and product teams by translating ethical AI principles into practical design and research practices, advocating for inclusive experiences, and designing from the margins to better serve those most impacted by technology.
Worked alongside interdisciplinary teams, which include developers and product managers, I contribute to building UX strategy and research while ensuring that our product prioritizes accessibility, usability, and visual appeal. Our clients in focus are Diageo and Herbalife. Optimizing usability, accessibility, and human-AI interactions to deliver compelling user experiences across various platforms and devices.
Collaboration with product management, branding, strategy, and engineering on UX practices (wireframing, UI, design systems) to define and implement innovative and long-lasting solutions for different clients. Examples of work I have completed for the last year include: Framing questions for SME interviews, creating detailed competitive and comparable analyses, researching best practices using best-in-class examples and UX guidelines, creating user journeys, wireframing, and iterating, using tools like Miro, Figma, and Google Creative Suite.
Managed creative and community-driven communication projects supporting the organization’s mission to promote the health and well-being of Latinx, Chicanx, and multicultural communities in San Francisco. Collaborated on leading campaigns and digital initiatives that expanded community awareness and access to resources, helping over 1,000 individuals during COVID-19. Collaborating with cross-functional teams. Developed visual content, strengthened the organization’s social media presence, and built partnerships with local communities and individuals to ensure culturally authentic and accessible communication.