Estonia
Beach Grind I SUME festival I nublu Lead sponsor and partnership opportunities for all events organized by PS Music Agency, including Beach Grind, one of Estonia’s largest summer festivals with over 13,000 attendees, and smaller events with 2K-5K-person capacity. Build and maintain long-term partnership deals, actively seeking new contacts, pitching sponsorship ideas, and developing tailored proposals. Oversee the entire sponsorship process, from initial communication to contract negotiation and ensuring smooth execution. Advise top Estonian rapper nublu on partnership deals, as part of the agency’s artist management services. www.psmusicagency.ee
Representing talent for brand partnership management and development: - creator Laura Rannaväli (2023-2026) - artist reket (2025-...) - reator & designer Gita Siimpoeg (2026-...)
Warner Music Baltics www.warnermusicbaltics.com Local projects: gameboy tetris, KiROT, Andreas Poom, Liis Lemsalu, NOEP, Karl Killing International projects: Dua Lipa, Coldplay, Ed Sheeran, Tiesto, Jack Harlow, Ava Max, Luude, David Guetta, Fred Again, Lizzo, Bebe Rexha, Anne Marie, SIA, Robin Schulz, Benson Boone, Ashnikko, Oliver Tree, Joji and many more. Represented Warner Music Group’s roster in the Estonian and Baltics market, collaborating with both international and local artists to enhance their market presence. Developed and implemented creative strategies to localize and support global marketing strategies. Worked closely with media outlets and radio stations, increasing visibility for both international and Estonian artists. Led the social media channels for the Baltics. Helped launch the TikTok strategy for Warner Music Baltics, successfully building a platform for promoting both international and local acts. Initiated the Warner Exclusive influencer project, where select influencers received early access to music releases and invitations to exclusive events. Memorable moment: One standout local project was collaborating with Warner Music Baltics artist Gameboy Tetris and rapper nublu on their track 'Kuhu Kadus Sten,' which soared to #1 on the charts and became an instant hit. The video shoot and promotional plan were incredibly fun and rewarding, making it one of my favorite experiences. One of many international highlights was promoting Ed Sheeran’s 'Subtract' album launch in Estonia. We set up special yellow benches across Tallinn where people could listen to the album along with exclusive voice notes from Ed Sheeran, offering personal insights into his writing process. This creative and immersive campaign connected fans to the album in a unique, interactive way.
Provided administrative and organizational support in the management and publishing of high-profile artists (NOËP, Mick Pedaja, Sander Mölder). Coordinated day-to-day activities for artists, including scheduling, contracts, and travel arrangements. Supported the planning and execution of artist projects, releases, and promotional campaigns. Collaborated with internal teams and external stakeholders to manage communications, ensuring smooth operations between artists, producers, and clients. Assisted with managing publishing rights, contracts, and royalties for international music projects. Played a key role in artist development strategies and liaised with record labels, promoters, and media outlets. www.tiermusic.com/
Live Nation Estonia www.livenation.ee Supported marketing campaigns for major live events and concerts, enhancing brand visibility and driving ticket sales. Managed public relations, crafting press releases, media kits, and event communications to secure media coverage. Collaborated with artists, venues, and partners to coordinate promotional activities. Developed and executed social media strategies to engage fans and increase event awareness, utilizing platforms like Facebook and Instagram. Projects included artists like Guns N' Roses, Metallica, Jungle, MØ, Alma, Sofi Tukker, Bon Jovi, A-ha, LP, Deep Purple, Iron Maiden, James Blunt, Schönbrunn Palace Orchestra Vienna, Sting, Plácido Domingo, Ólafur Arnalds, Paul Kalkbrenner, Bryan Adams, Ludovico Einaudi etc. Memorable moment: In 2019 when Metallica visited Tartu, Estonia, the Live Nation Estonia team orchestrated a bold promotional campaign by redesigning all Tartu city entrance traffic signs in Metallica's signature font, creating a memorable surprise for fans and generating significant buzz. The initiative garnered extensive coverage in both traditional and social media. The project was such a success that Metallica themselves requested one of the custom signs to take back to San Francisco. Remarkably, the entire project was executed in less than two weeks.