Stuttgart, Baden-Württemberg, Germany
Business Development @RECARO for new and existing business areas Development of Brand Extension Strategy, Licensing Strategy and group-wide Business Development Roadmap Initiation, closing and establishment of new global license partnerships for RECARO Automotive with PROMA Group and RECARO Child Safety with Avova Development of Venture Partnering at RECARO Group Development and management of RECARO Merchandising business and Lifestyle collaborations Lead of the RECARO License Business area
Project lead for strategic/organizational/international projects for the Executive Board Preparation of CEO presentations and speeches for external events Preparation and moderation of international meetings and workshops at management level Research and analysis of information for decision making Reporting directly to CEO Steering Sustainability Management
Responsible for external and internal communication channels Steering of PR agency Development and implementation of communication and social media strategy Briefings and presentations for the Executive Board
Set up of an international editorial team for corporate intranet and global implementation of the project at locations in Germany, USA, China, Poland Development of brand and market positioning Answering press requests, Editing press releases, Steering social media channels Edition of internal employee newspaper Event organization e.g. for Aircraft Interiors Expo Mentoring for students and appentices
Editorial and administrative support for press website Development and administration of media monitoring platform Quality management of journalist databank Support for press and analyst conferences
Bachelor Thesis: “Analysis of BMW’s lobbying strategies regarding the CO2 Supercredit discussion at EU level” Contact person for consortial partner ‚Hubject‘ Preparation of briefings for board and top management Conception, realization and support of events Collaboration with international representative offices
Head of tutorial "Introduction to Communication Science" (lecture held by Prof. Dr. Patrick Donges)