Mehtap Unal

Marketing and Communication Director

Ataşehir, Istanbul, Türkiye

About

Over 20-years marketing management experience for many brands. Skilled in marketing communication, media planning&buying, strategic planning, integrated communication, team management, agency management Analytical thinking, result oriented decision maker, Highly self motivated, energetic personality, Visionary leadership with enthusiasm.

Experience

  • Marketing and Communication Director at Demirören Medya
    Aug 2022 - Present · 4 yrs

    Responsible for marketing management; brand management of Kanal D, CNN TÜRK, teve2, Dream Türk, Radyo D, CNN TÜRK Radyo, Kanal D International, Kanal D Drama, D-Smart and content communication strategy. Build to marcom strategy and management of tv and radio channels, OTT platforms. Ensured to group synergy Contribute to PR activities and sponsorships

  • D-Smart (11 yrs)
    • Marketing Communications Manager
      Jan 2021 - Jul 2022 · 1 yr 7 mos

      Designed to brand strategy , ATL&BTL campaigns, media planing& buying, digital and social media marketing communications strategies of D-Smart and sub-brands in alignment with business goals to expand customer base and enhance brand awareness.

    • Media Planning Manager
      Aug 2011 - Dec 2020 · 9 yrs 5 mos

      Build to media strategy, media planning&buying, add to new barter mediums

  • NonTV Director at Carat
    Nov 2010 - Jul 2011 · 9 mos

    Strategic media planing, Newspaper, radio, cinema, magazine and OOH media planing and buying, Media landscape and competitive analysis, Market research Client: Türkiye İş Bankası

  • MEC (4 yrs 8 mos)
    • Media Planning Director
      Jan 2008 - Sep 2010 · 2 yrs 9 mos

      Strategic media planing, TV, newspaper, radio, cinema, magazine and OOH media planing and buying, Media landscape and competitive analysis, Market research Clients : Visa, Sony, Sony Ericsson, Michelin, DHL, Novartis, Arzum, Pronto Tour

    • Media Planning Manager
      Feb 2006 - Dec 2007 · 1 yr 11 mos

      Clients : Sony Ericsson, Kia, Hugo Boss, Novartis, Kopaş, Arzum, Teleunit, Jump, Casati

  • Media Planning Supervisor at Starcom MediaVest Group
    Oct 2005 - Feb 2006 · 5 mos

    Clients : Merinos, Balparmak, Trakya Birlik,Borusan