Istanbul, Istanbul, Türkiye
Regional sales and marketing professional with 10+ years of experience in specialty chemicals, laboratory solutions and technical business development within international environments. Experienced in strategic marketing, market analysis, distributor management, key account development and technical product promotion. Strong background in building long-term customer relationships, delivering technical/commercial presentations and supporting sustainable portfolio growth. Passionate about combining technical expertise with commercial strategy to create value-driven customer solutions across regional markets. Industries: Specialty Chemicals | Laboratory Solutions | Technical Marketing | Business Development
⦁ Developed and implemented longterm and short term local strategies for Analytical Chemicals product group in line with global/regional strategy ⦁ Implemented global marketing campaigns ⦁ Developed strategic customer relationships across key accounts, distributors and technical stakeholders to support long-term portfolio growth ⦁ Conducted market intelligence and competitor analysis to identify growth opportunities and support regional commercial strategies. ⦁ Actively managed KPIs and increase market penetration with relevant products ⦁ Closely monitored competitor activities and developed strategic actions to increase market share ⦁ Prepared and delivered technical/commercial presentations on customer seminars and in-house seminars, product launch materials, on-site visits, roadshows, workshops, distributor trainings. ⦁ Supported local sales teams by providing technical expertise, scientific guidance and customer-focused solutions to strengthen market positioning and business performance
⦁ Responsible for Advanced Analytics business (%80 of all sales) ⦁ Implementing global campaigns locally ⦁ Maintaining strong relationships at all levels of customer organization ⦁ Managing customer pricing strategically in line with business goals ⦁ Developing forecasts on anticipated customer product consumption ⦁ Identifying new customers and increasing penetration level in existing customers ⦁ Applying Key Account Management system based on customer segmentation ⦁ Conducting market research and identifying new business opportunities ⦁ Delivering technical and commercial presentations for product launches, customer trainings and distributor development activities
• ⦁ Managed the laboratory chemicals portfolio with a focus on analytical chromatography products including HPLC columns and TLC plates. ⦁ Developed consultative sales approaches to identify commercial and business development opportunities. ⦁ Built and maintained long-term customer relationships across multiple stakeholder levels. ⦁ Managed pricing strategies in line with commercial targets and market dynamics. ⦁ Expanded customer penetration by identifying new business opportunities and strengthening existing customer relationships. ⦁ Managed distributor and channel activities while monitoring sales performance across dealers and subdealers. ⦁ Applied Key Account Management methodologies based on customer segmentation and strategic priorities. ⦁ Delivered high-quality customer support through solution-oriented and technically focused communication.
• Assist in preparing hardcopy and electronic documentation to MoH • Translation of prospectus etc. • Assist to organize address change in the package of the pharmaceuticals • Fully support to Regulatory Affairs Specialists
• Assist to R&D Specialists to prepare HPLC, dissolution analysis • Physical & chemical analysis of the final products • Assist to prepare and organize the documentation • Assist all the laboratory requirements as needed
• Quality control analysis of the all raw materials and final products • Assist to organize and prepare all necessary documents