Mehmet Emre Baş

B2B SaaS Growth Strategist | Building Predictable Lead & Revenue Engines with SEO, AI & Performance Marketing

Istanbul, Istanbul, Türkiye

About

I help B2B SaaS and technology-driven companies build predictable, scalable lead and revenue engines — not just campaigns. With 15+ years of hands-on experience across growth strategy, technical SEO, demand generation, and marketing systems architecture, I work with founders, CMOs, and revenue leaders to design acquisition models that compound over time. My focus is not short-term traffic spikes or isolated channel wins. I build integrated growth systems that align: • Market positioning and ICP clarity • Search-driven demand (SEO, GEO, AI Search) • Performance acquisition and experimentation • Conversion architecture and funnel optimization • Data infrastructure, attribution, and automation Industries I frequently work with include: B2B SaaS, Cybersecurity, HR Tech, FinTech / RegTech, and Enterprise Software. Recent engagements include designing scalable growth frameworks for SaaS platforms expanding into international markets, rebuilding organic acquisition engines after major platform migrations, and creating demand generation systems that connect SEO, paid acquisition, and outbound operations into a single revenue motion. I typically engage as a strategic growth partner — leading roadmap design, prioritization, experimentation models, and measurement frameworks while collaborating closely with internal teams and agency partners. If you are building a B2B SaaS product and want to move from ad-hoc marketing execution to a predictable growth engine, feel free to connect or start a conversation

Experience

  • Strategic Growth Partner at Bigfil Project House
    Jan 2025 - Present · 1 yr 6 mos

    • Managed PPC campaigns and collaborated with creative agencies to enhance brand awareness and drive conversions for SaaS and B2B clients. • Specialized in growth marketing, utilizing data analytics to optimize marketing performance. • Developed tailored SEO and digital marketing solutions to meet client needs and increase lead generation.

  • Strategic Growth Partner at Cloud Markethink
    Mar 2018 - Present · 8 yrs 4 mos

    • Managed PPC campaigns and collaborated with creative agencies to enhance brand awareness and drive conversions for SaaS and B2B clients. • Specialized in cybersecurity and growth marketing, utilizing data analytics to optimize marketing performance. • Developed tailored SEO and digital marketing solutions to meet client needs and increase lead generation.

  • Head of Marketing, (DNSSense Operations) at Noventiq
    Dec 2023 - Nov 2024 · 1 yr

    • Spearheaded marketing initiatives for DNSSense, focusing on SaaS Marketing and Growth Strategies. • Collaborated with cross-functional teams to create high-impact campaigns targeting global audiences. • Enhanced brand visibility and lead generation through strategic content marketing and digital optimization.

  • Head of Marketing, (Acquired by Noventiq) at DNSSense
    Nov 2022 - Nov 2024 · 2 yrs 1 mo

    • Led global marketing operations at DNSSense, focusing on cybersecurity solutions and DNS Security expertise. • Developed and executed campaigns for SEO, PPC, and B2B marketing to drive lead acquisition and retention. • Achieved measurable results through analytics and innovative marketing techniques, contributing to company growth.

  • SEO Manager at Peakment Digital
    Mar 2020 - Mar 2021 · 1 yr 1 mo

    • Managed SEO projects for diverse clients, focusing on performance optimization and organic traffic growth. • Collaborated with creative and technical teams to implement impactful digital strategies. • Analyzed data to identify trends and opportunities for improvement in search engine rankings.