Istanbul, Istanbul, Türkiye
With over 13 years of experience in Performance Marketing, Digital Marketing, and Online Advertising Sales, I am a seasoned professional dedicated to driving Google’s Performance Ads growth across top sectors including Retail, Travel, E-Commerce, Marketplaces, Pure Players, Omnichannel, Fashion, Airlines, Hotels, OTAs, Branding, FMCG, Telecom, Finance, Apps, and more in Turkey and the region. I hold an MBA from Koc University and a BS in Mechanical Engineering from Bogazici University, bringing a unique blend of analytical, strategic, and creative skills to deliver impactful results for Google and its clients. Currently, as the Principal Performance Marketing Lead, I manage Search Ads & Performance Max Ads products and drive key Performance Marketing initiatives for Turkey. In this role, I collaborate with cross-functional teams and senior executives to deliver strategic advice, insights, and solutions that maximize advertising ROI. In addition, I mentor and educate Google teams, clients, agencies, and industry peers on Performance Marketing best practices, earning recognition as a trusted consultant and thought leader both locally and regionally. Driven by curiosity, innovation, and a commitment to excellence, I empower Google and its clients with the high-impact performance advertising solutions that foster business growth. I am passionate about emerging technologies and trends in Tech and Finance, including AI, LLMs, Blockchain, and Crypto, and am a lifelong learner with a keen interest in Stocks, Investing, Intelligence, and Mathematics.
• Owned Search Ads Products & Grew Search Ads Business by 50%+ in All Business Verticals for Turkey. • Led Performance Marketing Projects & Ran Yearly Search Advertising Initiatives for Turkey in collaboration with Marketing. • Achieved sustainable business growth and managed highly trusted relationships with the largest Turkish industry advertisers & top agencies. • Helped grow customer businesses by 100%+ from a sales perspective. Developed digital solutions to build clients’ businesses & brands. • Performed 20% Global Product Lead Role on Google Ads Image Extensions for Product Adoption via Feedback & Training (May - Aug. 2021).
• Owned Search Advertising Solutions & Grew Search Ads Business by 50%+ in All Business Verticals for Turkey. • Led Performance Marketing Projects & Ran Yearly Search Advertising Initiatives for Turkey in collaboration with Marketing.
• Achieved sustainable business growth and managed high-trusted relationships with largest Turkish Travel industry advertisers and top agencies. • Provided strategic advice to help advertisers get the best ROI on their advertising investment. • Established credibility with senior-level executives and served as a trusted consultant in online advertising. • Led the strategy, planning and coordination of online advertising activities. • Overachieved quarterly business objectives and demonstrated key results. • Educated Google teams for Search Performance products as a "Search Specialist". • Coached peers proactively within Google to contribute overall team success. • Set country targets for Search Performance metrics and helped achieving them. • Tailored and shared performance-enhancing digital advertising suggestions. • Created online marketing and advertising strategies for Performance and Branding focused clients. • Ensured clients' Key Performance Indicators (KPIs) are met. • Worked with multiple stakeholders to manage execution of scalable workflows. • Acted as a Performance & Branding digital consultant for customers. • Managed and reported high value, complex and impactful Search, Display, YouTube campaigns. • Built thorough knowledge of how clients and agencies should use Google products to meet their marketing objectives.
• Consulted with Google clients in developing their Google AdWords advertising strategy. • Monitored and analyzed online marketing and campaign performance. • Optimized ad campaigns. • Suggested structural and editorial improvements. • Developed creative ad content. • Researched online markets for different verticals. • Prepared a national survey. • Planned campaign budgets and managed client accounts in Sales Team.
• Completed short-term compulsory military service as a company clerk responsible for guard roster.
• Prepared laboratory sessions for Management Information Systems course. • Delivered weekly lectures and exams on MS Excel and Access software to 100 students. • Updated professor’s article database. • Administered computer exams.
• Provided and facilitated communication between Turkish and Welsh operators and engineers. • Instructed operators about technicalities. • Supervised the new machinery training plan.