Greater Istanbul
Senior sales leader with over 20 years of experience in the building materials and construction chemicals industry. Currently responsible for nationwide sales operations across Turkey, managing distributor networks, channel strategy and commercial activities while leading a nationwide sales team across multiple regions. Proven track record in developing go-to-market strategies, expanding distributor coverage and driving sustainable revenue growth. Extensive experience in pricing strategy, commercial operations and leading high-performing sales teams.
Lead national sales operations for a multi-million Euro business unit within a global market leader. Delivered significant volume growth through structured channel expansion and strengthened distributor coverage. Direct a large sales organization (7 managers, 35 sales reps, 6 technical specialists, 4 support staff). Drive revenue growth, margin improvement, and market share expansion through structured go-to-market strategies. Improved sales performance through data-driven KPI tracking and territory optimization. Designed and executed national campaigns aligned with profitability targets. Optimized cost control and enhanced Key Account management to increase customer loyalty and retention. Collaborate cross-functionally with marketing, purchasing, and supply chain to ensure operational excellence.
• Managed regional distributor network and Traditional Channel sales structure. • Delivered consistent revenue growth through territory optimization and dealer development. • Increased regional market share through structured field execution.