Pakistan
I’m Mehdi Haideri, Co-Founder & CEO @ Rasthi. I build mobile and web apps, taking ideas from concept to launch. I’m involved in every step — design, development, and scaling AI-powered, user-first products. My work spans product development, software, SaaS, AI, and design, all focused on delivering measurable impact. I lead teams, shape products, and grow businesses with a hands-on approach, combining strategy, execution, and innovation. I’m passionate about building scalable, high-quality products that solve real problems and drive growth.
Rasthi is a product-led technology and professional services company built to help businesses grow, scale, and operate smarter. We design and build modern digital products, AI-ready systems, and scalable solutions that turn ideas into execution and complexity into clarity.
NIVIATO LIMITED is an Amazon e-commerce business focused on Private Label brand development. We specialize in product research, supplier selection, branding, listing optimization, and performance marketing to build scalable and profitable Amazon FBA brands.
NiviExpress Ltd operates an Amazon Wholesale business focused on sourcing high-demand products from authorized brands and distributors. We emphasize strong supplier relationships, accurate pricing strategies, efficient inventory management, and Buy Box optimization to ensure consistent profitability and long-term scalability.