Belgium
Passionate about building robust aftermarket ecosystems across complex markets, especially in the heavy equipment and industrial sectors. With over a decade of experience, I’ve worked at the intersection of parts strategy, field support, and business development turning technical challenges into growth opportunities. My journey has taken me from hands-on operations in Africa to regional coordination in Europe, always with a focus on aligning customer needs with smart, scalable solutions. Whether it’s driving parts sales through tailored stock planning, leading marketing initiatives, or collaborating with technical and commercial teams, I bring a pragmatic and field-driven approach to everything I do.
Supporting the parts business across Francophone Africa from Belgium, in coordination with technical teams, sales, and key customers. Bridging operational knowledge from the field with strategic business plan , strategic stock and supply planning.
Marketing Manager -Parts & Services Africa Product sales support Go to market / Spare parts Indentify greatest parts & services opportunity and create marketing and executions plans with Product support sales team Providing ongoing parts and services training and business support to parts sales team
Automotive industry / spare parts / Service offering Work and collaborate with field team to drive the engagement of our network and sales force with our service programs Create an exceptional customer experience through market leading service products that drive retention and satisfaction Represent the region EAME voice on its services line-up in the company, at Program, Corporate and Country level Liaise with Corporate Marketing, Programs to ensure the global strategy is in line with the region needs
Planning and Implementation of the Marketing Plan Development and implementation of ATL / BTL/Digital campaigns People Management : Managing all external partners of the Marketing function (Communication Agencies, Media Agencies, Direct Marketing, Relational Marketing)
Driving creative change in market prospection and segmentation with a focus on key accounts & consumers. Budget manager for communication and building brand through: managing media agencies (ATL, BTL), national events, sales force incentive to divert sales, sponsorships, and communication to all media/press, customers and clients. Managing selection and orders of points of sale material.
Managed ATL and BTL campaigns with marketing agencies for a special product re-launch of the products of cooking oils alongside the senior brand manager. Innovative approach through new product development, new packaging, promotional ideas and point of sale material, as well as planning and evaluating activation campaigns, analyzing sales and making recommendations on improving brand effectiveness across the different channels.
Project of Launching a new store "Decathlon Lavau" : Analyse of the customer catchment area Reporting data customers « loyalty cards » Communicate to the customers the changing of old store and the moving to the new concept store Selecting the medias (4/3, press,flyers).