Tokyo, Tokyo, Japan
Throughout my career, I have helped international brands translate their global vision into culturally relevant experiences for Japanese consumers—developing integrated marketing strategies across digital, PR, influencer partnerships, experiential marketing, retail, and communications. I thrive at the intersection of global strategy and local insight, collaborating closely with APAC and US headquarters to localize campaigns, strengthen brand positioning, and build meaningful connections with consumers. My experience spans wellness, beauty, food & beverage, and lifestyle brands, where I have led cross-functional initiatives, managed agency partners, and delivered measurable business impact through strategic storytelling and integrated marketing. Before moving into brand marketing, I also gained commercial experience in buying and sales, giving me a strong understanding of both brand building and business performance. I'm passionate about wellness, fitness, and creating brands that inspire healthier, more intentional lifestyles. I'm particularly interested in opportunities where marketing can connect people with meaningful experiences, strong communities, and positive everyday habits. Fluent in Japanese and English.
* Developed and executed external communications and integrated marketing and implement plans for new cafe openings, product launches and other marketing opportunities * Managed brand team to deliver strong marketing mix and effective promotion to enhance business strategies,using various channels including PR, advertisements, online / offline events and owned media contents * Communicated directly with brand’s headquarter and APAC team
* Achieved more than triple media exposures over two years * Conducted brand localization, planning and directing press events, writing press release and Influencer gifting * Planned and conducted sales promotion online and offline e.g. Instagram campaign, Instagram advertising promotional leaflet, and OOH advertising * Planned and directed social media content as well as wrote brand’s official blog articles
* Responsible for all aspects of brand PR and marketing for lifestyle brands and tourism including rms beauty (American cosmetic brand), de Mamiel (British skincare brand), FUEGUIA 1833 (fragrance brand), LAB SERIES / aramis (American men’s skincare brand) , New Caledonia tourism, Cebu Pacific * Conducted brand localization, planning and directing press events, writing press release, regular media / influencer visits, online campaigns, and retail store management * Achieved more than double media exposure for rms beauty over one year * Developed strong connections with lifestyle, travel, culture and fashion media and influencers in Japan • Directed visual aspects of the brand including collateral, photo shooting, copies and social media * Communicated directly with brands’ headquarters and founders * Awarded many beauty awards including VOGUE BEAUTY AWARD
Buyer and MD for LA PERLA (Italian lingerie brand) * Responsible for all aspects of buying, brand sales and marketing in Japan * Managed all accounts in Japan including department stores and boutiques * Conducted market research and analysis of sales data * Planned and managed promotion events Account Manager for Alice + Olivia (New York City-based fashion brand) * Developed effective sales plans and distribution channels in Japan * Managed all accounts including department stores and boutiques * Conducted store VMD * English-Japanese translation and interpretation