United States
• Created and applied strategic marketing plans for rush events to attract potential new members • Collaborated with a team to organize and smoothly execute organization events
• Participating in resume workshops, company walkthroughs, and community service opportunities • Collaborating on various projects and events with over 150 active members of all majors • Practicing public-speaking skills through presentation opportunities
• Created high-quality video content surrounding new product launch to build brand affinity on campus and beyond • Participated in a new-to-market product launch campaign and generated 3,000+ impressions toward campaign goal • Informed Fenty Beauty of Gen Z marketing strategies and future products through market research and insight sharing • Kept a close eye on viral social media trends and built relationships with other Fenty Beauty brand partners to inform content strategy