Columbus, Ohio Metropolitan Area
Results-driven digital marketing professional with 13+ years of experience executing and optimizing omnichannel Programmatic, Social, and Email campaigns with precision and consistency. Recognized for deep technical troubleshooting expertise, rigorous QA standards, and an exceptional ability to maintain flawless execution under pressure. Combines a rare blend of analytical strength and people skills, collaborating effectively with diverse teams and clients to drive shared goals. Brings highly advanced recall that enhances project tracking, workflow organization, and long-term accuracy. Clients include: 1st Dibs Bed Bath & Beyond Cooper University Hospitals Honey Dew Donuts Hospice Foundation of America McDonald's Multiple Sclerosis Foundation Planned Parenthood PPG-Mathews Paint The Miami Foundation The Scott Mission Togo's Sandwiches Tommee Tippee Union Rescue Mission Wexner Heritage Village
• Led Ad Ops across for media buying agency for 50+ accounts, owning end-to-end campaign setup, trafficking, QA, and performance tracking for Programmatic Display, OLV, Audio, CTV, DOOH, and Paid Social campaigns across multiple DSPs and platforms • Achieved 2 consecutive Platinum Awards as a pod by surpassing gross sales KPIs in both 2019 and 2020, contributing to the largest revenue growth in the organization • Streamlined creative workflow for 1stDibs client by creating system to organize hundreds of UTM codes and manage 15 rotating creative sets in market, resulting in faster approvals and flawless execution • Built company’s 1st complex site traffic and foot traffic dashboard for Honey Dew Donuts in partnership with the Data Science and Analytics team, unifying measurement across 200+ locations and proving the impact of digital media • Developed additional advanced dashboards based on initial success, including a path to conversion analysis and multiple foot traffic reporting suites, presented findings company-wide • Became the go-to expert for revenue pixel implementation by self-teaching complex order ID and transaction value tracking, creating large volumes of pixels with complete accuracy, and partnering with Google and The Trade Desk to resolve pixel issues • Led full ad trafficking migration from CM360 to The Trade Desk for all clients, moving all assets, recreating tags, and ensuring continuity across all digital and social campaigns • Directed the transition for 20 clients from standard pixels to GTM container pixels, built custom containers for dev teams and set all tags and triggers for accurate tracking • Mentored and trained 10+ new Ad Ops team members on best practices, processes, troubleshooting, and daily workflows • Ensured flawless campaign execution by maintaining data integrity, proactively monitoring pacing and KPI delivery, resolving discrepancies with internal teams and partners, and producing cross channel insights that improved ROI
• Led full campaign lifecycle for Bed Bath & Beyond email marketing programs including strategy development, creative briefing, cross-functional meetings, and final deployment • Managed day-to-day project flow by coordinating client and internal creative teams, maintaining timelines, and using tools to streamline production, feedback, and approvals • Ensured all creative assets aligned with brand goals, maintained consistent messaging across all deliverables, and were delivered accurately to media partners
• First lead generation and client acquisition hire at a web design and development company, managed up to 20 client web and marketing accounts from proposal through launch, ensuring quality delivery, budget adherence, and strong client satisfaction • Designed and executed sales strategies, including promoting company capabilities at events; drove 70% YoY growth and secured 10 long term accounts that remained with the company for 4 to 5 years
• Provided high level administrative, project, and A&R support to executive leadership and artist clients • Discovered and signed Alaska’s #1 rock band, Static Cycle, to Blaster Entertainment by sourcing talent on MySpace, managed CEO outreach, coordinated showcases across major US markets, and led promotional efforts including street teams, radio ads, and newspaper placements