Canada
I am a Senior Management Consultant in Digital Experiences with 14+ years of expertise across Product Management, Digital Transformation, Marketing Operations, and Business Development. I specialize in leading large-scale Digital Asset Management (DAM) and Marketing Resource Management (MRM) programs, with a proven record of driving end-to-end AEM implementations, asset migrations, metadata strategies, and marketing workflow automation. My work at Infosys Canada includes partnering with Fortune 100 clients to modernize creative operations, orchestrate marketing technology ecosystems, and deliver measurable business outcomes. Beyond delivery excellence, I am passionate about building scalable systems, enhancing customer experiences, and leveraging AI/automation to enable future-ready marketing organizations. Known for bridging business goals with technical execution, I thrive in cross-functional leadership, from C-suite advisory to hands-on agile program delivery. Let’s connect if you’re interested in conversations on marketing transformation, DAM, MRM, or digital experience leadership.
Product Management professional leading customer experience and digital transformation initiatives. Drive product strategy, requirements, prioritization, and delivery execution. Partner with business and technology stakeholders to define and deliver customer-centric solutions. Lead functional analysis, roadmap planning, Agile delivery, and cross-functional collaboration. Support transformation programs leveraging AI, automation, and modern digital platforms.• Serve as a Functional Lead, bridging business objectives and technology implementation.
Strategy & Leadership • Leading the Digital Asset Management (DAM) transformation for a Fortune 100 manufacturing leader, aligning Adobe AEM adoption with enterprise-wide marketing and brand objectives. • Driving quarterly roadmaps, features, and epics across bulk publishing, dispatcher optimization, metadata governance, and MRM integration. • Partnering with senior executives and global stakeholders to shape strategic priorities and guide delivery execution. Technology & Delivery • Directed the migration of ~3 million digital assets from a legacy DAM to Adobe AEM, ensuring continuity of marketing operations during transition. • Now preparing to lead the next wave of cloud migration for 4+ million assets, strengthening scalability and future readiness. • Designed and deployed metadata schemas and governance models, enabling enterprise-wide discoverability and content reuse. • Spearheaded execution of bulk publishing enhancements, dispatcher pipelines, and service pack upgrades to stabilize platform performance. Results & Impact • Successfully scaled publishing operations to 10k+ assets per batch, reducing metadata errors and enabling reliable high-volume releases. • Improved metadata accuracy and processing efficiency by 30%, boosting asset searchability and marketing productivity. • Delivered quarterly feature enhancements on-time and within scope, reinforcing client confidence and program governance.
Strategy & Leadership • Directed multi-million-dollar CX and digital transformation programs across financial services, travel, and HR consulting sectors, leveraging Data & AI to modernize operations and drive measurable business value. • Collaborated with C-suite executives and client leadership teams to define customer experience (CX) transformation strategies, operating models, and AI adoption roadmaps. • Led multi-geography teams in delivering enterprise-wide solutions with a focus on scalability, compliance, and future readiness. Technology & Delivery • Partnered with a global financial services leader to strengthen their digital payments ecosystem, improving transaction security, scalability, and customer adoption. • Spearheaded AI-driven transformation for a leading Asian airline, redesigning omnichannel engagement journeys and implementing advanced personalization through intelligent IVR and conversational AI. • Drove contact center modernization for a top HR consulting and outsourcing provider, deploying scalable SSIVR solutions that streamlined customer interactions and reduced call handling costs. • Oversaw end-to-end execution across Hybrid Agile, Agile, and Waterfall methodologies, ensuring seamless integration of cloud platforms (AWS, Azure, Salesforce) and third-party technologies. Results & Impact • Enabled a 10M+ user base to benefit from enhanced payment experiences, strengthening adoption and customer trust. • Delivered personalized omnichannel engagement that improved customer satisfaction scores by double digits for the airline industry client. • Achieved cost efficiencies and improved call resolution rates for the HR services leader, optimizing workforce utilization. • Consistently met program delivery targets on time, scope, and budget, earning recognition for excellence in program governance.
• Developed and executed marketing strategies for the Mobile category, optimizing purchase patterns by analyzing key metrics such as contribution margin, platform affinity, daily sales peaks, and repeat performers. • Led the planning and execution of digital marketing campaigns, ensuring alignment with segment positioning and messaging strategies. • Increased visits and revenue through on-site channels by coordinating cross-functionally to deliver timely, relevant, and impactful campaigns. • Established best practices for audience targeting, database hygiene, email and digital marketing strategies, event planning, tracking instrumentation, and channel performance measurement. • Analyzed clickstream data and purchase funnels to enhance the performance of sales pages, product listings, and category pages. • Conducted customer research and competitive benchmarking to inform product roadmaps and strategic decision-making.
• Planned and executed the site merchandising calendar, encompassing email programs, new product launches, cross-category placements, event development, browse tree design, and search results tracking. • Led projects to improve conversions, including content optimization, defining MLN, promoting high-margin products, and executing targeted campaign initiatives. • Analyzed customer behavior (searching, browsing, purchasing) to identify needs, address issues, and uncover growth opportunities. • Collaborated with cross-functional teams to develop merchandising strategies for storewide promotions, including creating emails, category pages, brand stores, and free search improvement projects. • Designed and tested new merchandising tactics across categories to boost conversion rates, documenting results and sharing best practices with the team. • Evaluated platform and property performance, identifying underperforming areas and recommending actionable improvements or replacements. • Promoted high GM products strategically to maintain profitability while balancing overall category performance. • Analyzed category performance across platforms and tailored strategies based on the nature and needs of each category. • Conducted browsing history analysis for retargeting efforts and optimized promotions for product ranges versus single products, depending on category dynamics. • Planned and executed events to drive app purchases, with region-specific promotions offering tailored looks and experiences.
• Developing & managing an efficient & effective Marketing Strategy. • Responsible for branding of Zomato BTL design for Users, Merchants & Zomato employees of 22 countries. • Assisting with the development & management of the company's e-commerce strategies by leading & influencing a proactive marketing culture that continuously offers new products to create customer value. • Managing budget expenditure on activities & evaluating effectiveness to avoid non value addition spending. • Develop & implement comprehensive Marketing Plans to achieve key business objectives like volume & brand metrics.