Toronto, Ontario, Canada
I build brands people trust — from the ground up. Today I lead global brand, content and communications across 50+ markets, partnering directly with our CEO and executive team on how we show up: what we say, how we say it, and who we say it with. I've partnered with Venus Williams and Simon Sinek on purpose-led campaigns that reached millions and moved real business metrics — because I believe brand and commercial outcomes aren't in tension, they're the same job done well. Toronto | London | New York
Own global corporate communications and brand strategy, positioning EZRA as a market leader in coaching and the future of work across North America, EMEA, and APAC. ↳ Partner with the CEO and executive leadership to shape corporate narrative, executive communications, and external thought leadership. ↳ Designed and executed a global communications strategy aligned to business priorities, strengthening market positioning and enterprise credibility. ↳ Established marketing attribution and measurement frameworks to connect top-of-funnel brand investment to pipeline and revenue impact. ↳ Led a six-month integrated campaign generating 5M+ engagements and €4M in closed-won revenue. ↳ Directed strategic partnerships and high-profile influencer collaborations to extend reach, relevance, and brand authority with senior enterprise audiences.
Led global brand strategy and market positioning during a period of rapid growth, helping scale EZRA from startup to recognized leader in the future-of-work category. ↳ Owned the full corporate brand refresh, aligning purpose, narrative, and visual identity to support enterprise growth and long-term positioning. ↳ Established global brand architecture and governance to ensure consistency while enabling regional market execution. ↳ Built and led a distributed global team across content, PR, social, and field marketing spanning North America, EMEA, and APAC. ↳ Developed executive-level content and thematic frameworks aligned to buyer priorities and demand generation strategy. ↳ Managed global brand marketing budgets with a focus on measurable impact, efficiency, and sustained growth.
Owned brand marketing strategy for a high-growth SaaS company, focused on reputation building, category differentiation, and scalable awareness. ↳ Defined and executed brand positioning to sharpen differentiation in a competitive SaaS landscape. ↳ Led end-to-end brand and communications campaigns supporting growth and long-term brand equity. ↳ Established brand identity, messaging frameworks, and guidelines to ensure consistency across all touchpoints. ↳Oversaw PR, media relations, and content strategy to build credibility and increase visibility with key audiences. ↳ Led social strategy and community growth across owned and earned channels, amplifying brand voice and engagement.
Accountable for the development of Format's brand strategy and non-product marketing campaigns and communications including advertising, PR and social. Oversight of brand governance and go to market strategy.
Cabinet office is a central agency within the provincial government that operates much like a creative agency, offering account management and marketing expertise to 31 ministries within the province. Overseeing the account management of a high volume of integrated marketing campaigns through all stages of production from contributing to strategic briefs, managing budgets and providing internal clients guidance on best practices and industry trends. Recently I have taken on leadership of a large-scale, strategic project with impacts across the organization.
Market lead for the Youth Brand Strategy and led go-to-market execution for high-impact initiatives within RBC’s Enterprise Brand team. Focused on building equity, relevance, and long-term competitive advantage. Launched "RBC Future Launch", RBC’s 10-year commitment to helping young people thrive — a reinvention of the bank’s corporate responsibility platform. Naming, positioning, and strategic narrative for Future Launch to align with RBC’s broader - brand purpose and long-term business goals. Integrated launch campaign, spanning digital, social media, and public relations — setting the tone for "RBC Future Launch" national rollout.
Strategic development of campaigns in support of TD's diversity portfolio, including a national Pride sponsorship campaign with Leo Burnett that drove a 36-point lift in ad recall and an 18-point increase in brand association with LGBTQ+ support, reaching 1.1M+ people. Experiential marketing activations celebrating Lunar New Year and Black History Month on behalf of TD. New product positioning, naming and visual identity treatments for fintech products developed by TD. I also supported the protection of TD's intellectual property and trademarks in collaborations with TD's IP legal counsel by conducting TM scans and new applications.
Management of paid, earned and owned social media campaigns including national brand building social programs. Always-on support of brand social content and influencer engagement.