United States
+ Led a team of 13 designers and web developers to create graphics and websites. + Spearheaded 33 pre-professional workshops (e.g. Intern Panel, After Effects, Spark AR, Figma, Personal Branding, Resume Workshop) and DEI initiatives (e.g. Power Up) to serve the largest design community at UC San Diego. + Coordinated cross-team work, event planning, and communication across 5 teams in a 44-member board, continuously implementing new strategies to optimize inter-board efficiency and growth.
+ Created brand identities for events by designing weekly graphics that reach a total of 6200+ users across Instagram, Facebook, LinkedIn, Medium, YouTube, and Discord. + Garnered a 444% increase in Instagram followers.
+ Shipped responsive, redesigned pages and introduced new flows to improve SERP ranking for the Lantern by SoFi website. Collaborated with cross-functional partners in product, engineering, marketing, content, and UXR to streamline the product funnel and simplify website navigation. + Conducted 3 UserZoom studies (concept, usability, and click test) with 130+ participants for a new Lantern product slated to ship in upcoming months.