Roseville, California, United States
Senior Product Designer with 8+ years of product experience and over 10 years in the design industry. Driven by meaningful design that has positive social impact. I have a proven track record of achieving measurable success and driving business growth through human-centered design in the Health, Wellness and Education spaces. Prior to Spruce Health, I spent 5.5 years at Kinsa Health, tackling challenges in Healthcare and Education for B2B, B2B2C and B2C audiences – helping families, schools, and communities prevent illness outbreaks and feel better faster. ✅ The New Kinsa Mobile App Currently helping over 3 million families feel better faster with 4.9 Star ratings in app stores and 60% YoY retention. ✅ Nurse In Your Pocket Triage Feature As featured on The Rachel Maddow Show and Good Morning America, the Kinsa thermometer and app triage system is the first in the industry to help families feel better faster with custom care based on age, fever and symptoms (with sustained 80% engagement rates). ✅ FLUency School Health Program The FLUency program supported over 10,000 Title I schools in underserved communities across the United States and helped over 550,000 families gain access to free health tools and services. ✅ Connect to Care Partnership program with a Top 5 National Health Insurer that decreased unnecessary ER visits by 21% and connected healthcare members with medical services, increasing engagement with telemedicine by 193%. 🎨 Before transitioning into product, I spent many years in traditional graphic design roles including creative branding, corporate annual reporting, and food packaging design. 🙌 I believe in the power of community and the importance of mentorship – something that has played a vital role in my own career. Currently mentoring through ADPList, helping the next generation of women in design rise and discover their own stories & strengths.
Spruce streamlines HIPAA-grade phone, texting, faxing, and telemedicine into one easy-to-use platform, with automation, collaboration, and oversight capabilities that help healthcare organizations manage their practices effortlessly.
• Acted as Lead IC Designer across organization, developing innovative mobile & web experiences for consumer-focused products and audiences. • Increased & sustained 80% engagement rates for key medical guidance and health tracking features by leading with research and applying human-centered design to mobile app experiences. • Managed and mentored a team of two product & visual designers for 2 years. Established design standards, set goals, conducted performance reviews, and provided training & mentorship support. • Improved team output and reduced project delivery times by 15% by migrating into Asana, introducing project request forms, managing workflows, and writing training documentation. •Led cross-functional design team of 5 as acting Head of Design during a high-growth period of 8 months. Improved design team output and reduced project delivery times by 15% by migrating into Asana, introducing project request forms, and creating training documentation.
• Led complete experience and interface redesign of the Kinsa native mobile app as sole designer on a 0 → 1 MVP product launch. Currently 4.9 stars in app stores with 3 million users, 60% YoY retention and a Must-Have Score of 68% for product/market fit (considered a well above-average score). • Increased onboarding completion rates to 97% by simplifying web & mobile experiences for families participating in the FLUency school program for Title I schools in underserved communities. • Built trust with audiences and contributed to brand loyalty by crafting empathetic app voice and trustworthy, approachable medical guidance with nurse practitioners and medical writers.
Kinsa was founded with the mission to track and stop the spread of illness worldwide. To achieve this, they turned the first device that families grab when they’re sick - the thermometer - into a complete support system. Kinsa Smart Thermometers connect with the Kinsa App, helping parents track their family’s temperatures and symptoms, and providing vital fever guidance in their moment of need. • Decreased medically unnecessary ER visits by 21% and increased use of telemedicine by 193% by creating in-app care experiences for healthcare members of a Top 5 National Health Insurer. • Improved app & thermometer error experience by developing system that educated users on how to take the most accurate temperatures based on their age and thermometer type.
Netpulse is the top provider of custom-branded mobile apps for health clubs across the country. Netpulse apps feature intelligent marketing tools to engage club members, drive revenue and enhance the overall club experience. • Customized iOS and Android interfaces for health and fitness centers to ensure their Netpulse-powered mobile app effectively showcased their branding • Collaborated with international engineering team to improve functionality of company’s proprietary app building tool • Worked as part of design team that launched Dashboard 2.0 platform and evaluated the impact of upgraded software • Conducted user research and prototype testing to support product team and development by uncovering user pain points • Prepared iOS and Android assets and published apps to iTunes and Google Play stores • Led redesign of interface asset libraries, interface design guidelines, and Implementation team documents • Worked with customer support team to eradicate user issues by testing and rebuilding apps
United Transmission Auto Body Albany, California • Redesigned client website for clarity and usability • Enhanced client’s online presence with setup of social media, on-site photography, and customer testimonials Thermostat Agency Berkeley, California • Crafted brand and identity marks while supporting Art Director with project briefs and moodboard creation • Designed additional touch points and materials for clients to help maintain market presence Sojern Travel San Francisco, California • Created web graphics and banner ads for travel promotions • Worked with translator to recreate documents, facilitating communication between company and international clientele
Valley Fine Foods is a family owned gourmet food manufacturer dedicated to creating chef-inspired foods while using 100% renewable energy. • Collaborated with an in-house design team to create packaging for three diverse pasta and sauce brands • Crafted marketing materials and packaging prototypes for the release of new artisan products • Edited product photography to enhance consumer packaging aesthetic based on insights from user research sessions • Supported user testing and consumer sessions for new product development