Singapore
I'm a B2B SaaS marketer who drives pipeline and measurable growth through field events, ABM, and content, leveraging AI tools to scale what works. Adaptable and a quick learner, I thrive in new and fast paced environments. At Workato, I manage end-to-end field marketing across several key markets, working cross functionally with sales and technical teams. Sometimes it’s full speed ahead on a launch event, planning a national hackathon, or building creative AI workflows for ABM campaigns or AI search optimised content engines across diverse markets. Outside of work, I'm happiest when I'm engaging in something new, whether that's exploring a new country, learning a new language, or picking up a new hobby!
I lead field and content marketing across several key markets in Asia, from strategy to execution and reporting.
As a key member of the core organising team for Automate Singapore 2024, Workato’s biggest annual conference (1200+ attendees), I organised manpower, headed the logistics team, sourced and liaised with vendors and venues, and coordinated travel for 35+ VIPs, key stakeholders and senior level executives.
Moved independently to Spain. Developed and delivered English lesson plans to 200+ students in a bilingual elementary school in various subjects, while closely collaborating with local teachers.
Worked on multiple portfolios such as Post-it(TM), Scotch(R), and A-One(TM) within the SOSD division.
Created social media content for multiple portolios such as Alpecin, Plantur, Linola, and Vagisan across various APAC markets. Liaised with external suppliers to oversee the end-to-end production and delivery of marketing premiums.