Williamsburg, Virginia, United States
𝗦𝗲𝗻𝗶𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗮𝗻𝗱 𝗨𝗫 𝗪𝗿𝗶𝘁𝗲𝗿 with a knack for helping teams define and execute voice and tone strategies, build scalable content systems, and craft human-centered experiences that build trust and spark delight. I design content that’s inclusive, accessible, and grounded in research, connecting users to the information they need, when they need it. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: AI-powered platforms · B2B SaaS · B2C SaaS · Construction tech · Customer communication · Cybersecurity · Data analytics · Education · Enterprise · Industrial SaaS · Legal tech · Sales intelligence · Startups 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: Accessibility · Chatbot and AI content design · Content audits · Content strategy · Information architecture · Trauma-informed content design · UX research · UX writing · Voice and tone systems 𝗧𝗼𝗼𝗹𝘀: Adobe XD · Figma · Grammarly · GPT · Google Workspace · Jira · Miro · Notion · Writer
𝗠𝘆 𝗿𝗼𝗹𝗲: Led development of a client communications strategy and designed content touchpoints to create a more inclusive, emotionally attuned experience for users seeking legal help through an AI-driven platform. 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: • Reduced claimant churn by 18% by redesigning onboarding email sequences using simplified legal language, trauma-informed content principles, and clear calls to action. • Increased caller retention and streamlined intake operations by rewriting call scripts to reduce friction, eliminate redundancies, and better support emotionally sensitive conversations. • Reduced intake specialist workload and expanded support coverage by designing a conversational flow for an AI-based intake agent that automated triage and extended service hours. • Achieved 100% adoption of a new content design system and voice guide across two operational branches, improving consistency, clarity, and collaboration across teams.
𝗠𝘆 𝗿𝗼𝗹𝗲: As the lead UX writer supporting the lead UX designer, I’ve played a key role in shaping user experiences across multiple products and platforms. My work has spanned everything from content strategy to interaction design, with a strong focus on clarity, efficiency, and business impact. 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: • Enabled inclusive, global-ready experiences by localizing dashboard content from Hebrew to English and removing gendered language across core product surfaces. • Reduced support costs and improved self-service success rates by restructuring help desk IA, simplifying claim workflows, refining microcopy, and designing AI-driven chatbot flows. • Achieved a 36% increase in consultation bookings by rewriting a critical screen in the user journey, improving clarity and alignment with user intent. • Increased upsell opportunities and contract renewals by directing users from subscription status reports to product catalog and quote generation tools.
𝗠𝘆 𝗿𝗼𝗹𝗲: Led content strategy for a cybersecurity platform supporting threat detection and response, with a focus on scalability, clarity, and accessibility for SMB users. 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: • Targeted user trust and retention by improving clarity and consistency across four core flows by auditing 200+ screens, aligning terminology, refining UI copy, and identifying key accessibility gaps. • Reduced development time and improved operational efficiency by building a scalable content design system that codified reusable components and streamlined recurring content patterns. • Drove adoption among SMB users new to cybersecurity by defining a voice strategy that made complex threat detection tools more approachable and trustworthy. • Streamlined cross-functional collaboration by building shared language frameworks and reusable content patterns used across 3+ product squads.
𝗠𝘆 𝗿𝗼𝗹𝗲: Owned content strategy for a construction automation platform during U.S. market expansion, improving clarity, accessibility, and scalability across workforce management and planning tools in a highly regulated industry. 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: • Expanded the product’s market reach by localizing content from Hebrew to American English, auditing 150+ mobile and desktop screens, improving accessibility, and removing industry jargon for North American launch. • Shaped feature prioritization and core user journeys by delivering competitor analysis and user research that uncovered content gaps and informed roadmap decisions across planning and compliance workflows. • Cut weekly content QA time by developing a style guide and training a GPT model on it, enabling consistent output and adoption across 10+ teams. • Supported a successful $15M Series B raise by transforming complex product and market insights into a compelling pitch deck through clear, high-impact storytelling.
𝗠𝘆 𝗿𝗼𝗹𝗲: Led content strategy for a SaaS analytics platform, helping product and operations teams turn raw data into actionable insights through clear, accessible, and user-centered content. 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: • Established a cross-platform content style guide, including chatbot and prompt-writing standards, to drive consistency across dashboards and data tools. • Boosted user confidence in a complex AI tool by replacing technical jargon with approachable, human-centered language, contributing to zero support tickets post launch. • Designed a data-support chatbot that aligned tone and structure with user intent and business goals, simplifying complex metrics through natural, conversational interactions. • Made a complex AI tool more approachable by replacing technical jargon with clear, user-friendly language to build user confidence, resulting in zero support tickets after launch.