New York City Metropolitan Area
I am an APAC Content Strategy Manager and Producer now based in Taiwan, focusing on developing Asian films, drama series, and digital content through international partnerships, as well as identifying and evaluating projects for investment. My work sits at the intersection of creative and commercial decision-making—working closely with partners across the region to bring stories from development to screen. I bring a global perspective shaped by the different places I’ve lived and worked. I was raised in Singapore, studied in the U.S. at the University of Pennsylvania, lived in South Korea while studying at Yonsei University, and worked in Canada. I’ve also worked closely with teams across Taiwan, Hong Kong, and Mainland China through my roles at iQIYI, mm2 Entertainment, and Mediacorp. These experiences have shaped how I navigate conversations, build relationships, and approach storytelling across cultures. I graduated from Nanyang Technological University’s Wee Kim Wee School of Communication and Information in Singapore under the University Scholars Programme. Outside of work, I’m inspired by travel, people, and cinema -- Things that challenge how I see the world now and offer new ways of living and thinking. If you’re ever in Taipei, I’m always up for a coffee chat, or to explore new story ideas!
- Identify & Evaluate high-potential content projects for investment viability i.e. Creative strength, market potential, cross-border scalability - Build and maintain long-term relationships with creators and production stakeholders across content production lifecycles - Intersection of creative development and commercial strategy to align storytelling with business objectives
Travelled independently to Canada to train as a high ropes and archery instructor, successfully completed certification assessments, and spent the following months leading campers.
Created brand stories/identities, on-air promotions and branded content for 2 National TV channels Trailer Producer: Conceptualised, produced and edited • >30 launch/highlight trailers for drama and variety programs • 3 Launch trailers for 3 Korean drama series including Why Her and The Spies Who Loved Me, for airing on Channel U Team that produced the brand stories for Star Awards 2023
• Planned and executed key marketing campaigns for over 50 Movies and Korean Dramas across 10 SEA countries under iQIYI's international belt - Produced digital graphics for iQIYI original and licensed titles to drive engagement - Analysed weekly social media data using Google Data Studio - Facilitated daily operations through managing promotional assets for multiple programs concurrently - Competitor monitoring to improve promotional efforts and to analyse current trends • In the core team of iQIYI's new international campaign #LoveLessons; Packaged over 50 high-rated romance movies and dramas to generate themed content - Produced videos and creatives for iQIYI's social media platforms and ad buys - Generated localised content to cater to each of the 10 SEA markets Extended my internship by a month to see through the completion of the #LoveLessons campaign in Q3 2021.
• In the core team of mPlay, a video streaming (OTT) platform for Chinese-language short form content - Coordinator amongst Hong Kong, Malaysia, Singapore and Taiwan teams - Original content creation - Reviewed external programmes to assess suitability for acquisition - Saw through the development of mPlay from preliminary stages till its official launch in Q3 2020 • Assistant Producer and Assistant Director of a short form variety series (10-episode) • Translation work (press releases, scripts, China government support schemes/policies, production guidelines) • Subtitles for movies/dramas in Taiwan and Singapore • Preparation of investment decks • Review and feedback of movie scripts