Indianapolis, Indiana, United States
Seasoned Lifecycle Marketer working to enhance the customer journey in SaaS. Based in Indianapolis, IN.
• Drive free-to-paid conversions and annual plans via lifecycle programs generating ~$400K in ARR per month. • Partner cross-functionally to plan and deploy product updates, newsletters, and event invitations, translating performance into insights on sign-ups, demos, and revenue impact. • Operationally-minded Customer.io & HubSpot admin with advanced HTML/CSS expertise; own audience segmentation, behavioral triggers, and A/B testing experimentation. • Align with Marketing Ops and Engineering to manage our data pipeline and integrations. Leverage user data via Liquid to personalize email content for each stage of the customer journey. • Built and scaled a PLG-driven onboarding nurture aligned to key product milestones to improve activation and conversion.
• Govern Braze CRM for 3M active users and 20+ lifecycle nurtures; led database cleanup and vendor contract negotiations to improve operational efficiency and reduce costs. • Collaborate with stakeholders across Product Marketing, Content, and Legal teams to launch multi-touch campaigns via email and in-app messages using Pendo. • Managed localized nurtures for non-English audiences in Spanish, French, German, and Portuguese languages. • Serve as email strategy advisor, sharing best practices and ensuring compliance with CAN-SPAM and GDPR.
• Developed lifecycle nurtures in Klaviyo for free trial onboarding, user education, and renewal. Worked with Product, Content, and CX teams to optimize the user journey during key touchpoints. • Evaluated vendors and implemented new software to improve team workflows. Onboarded an email review tool and shared inbox management system. Negotiated contract terms and streamlined the approval process. • Created an Email Marketing Resource Hub for internal stakeholders with key A/B test learnings, brand guidelines, and an email template library.
• Implemented a MQL scoring system in Pardot to grade and route qualified leads to sales reps. Aligned with Event Marketing to set up round-robin assignments for in-person event leads. • Worked with internal stakeholders to launch newsletter, webinar, and thought leadership campaigns. • Administrator for Pardot database. Built target audience lists, managed user attributes and events, and set up automation rules and activity-based triggers.
• Developed a curated onboarding journey to set new insurance agents up for success. • Increased account activation by 25% and automated scheduling for introductory calls. • Managed abandoned cart email campaign generating $5K per month in UTM-attributed revenue.