Bend, Oregon, United States
15+ years operating at the intersection of partner ecosystems and go-to-market execution — building and scaling programs across VAR, alliance, GSI, MSP, ISV, developer, and distribution channels, from early-stage startups to $15B enterprises. I design partner programs end-to-end — governance, lifecycle management, and incentive, rewards, and recognition strategy — and build the operating models, cadences, and cross-functional steering that keep them running. My work spans acquisition and NPI ecosystem integration, partner systems and tooling with AI-enabled workflow and automation, and data-driven measurement through KPI reporting and investment governance. I develop multi-year strategic roadmaps and drive executive alignment at the VP/SVP level, translating ambition into execution across the full route-to-market: CSP, VAR, distribution, MSP/MSSP, GSI, ISV, developer, and alliances. My focus is transformation — modernizing partner motions, simplifying how business gets done, and helping organizations evolve from transactional channel models to true platform-led ecosystems. Recognized as a top performer and promoted multiple times across numerous roles, with global responsibilities and a reputation for collaboration, talent development, and building strong teams. I’ve worked across SaaS, Security & Compliance, Storage, and Workplace Collaboration. Proficiencies CRM & PRM: Salesforce (SFDC), Impartner, PartnerStack, Zinfi. Analytics & BI: Tableau, Google Looker, Ecosystem & incentives: Crossbeam, 360Insights. Collaboration & enablement: Confluence, Jira, Loom
Retained as a strategic advisor to executive leadership to architect and scale a partner-led growth model for Halcyon's ransomware prevention and cyber resilience platform. Own the end-to-end partner strategy and experience across all routes to market—including VARs, MSSPs, distribution, and strategic technology alliances—ensuring the program is positioned effectively against the evolving cyber threat landscape. Collaborate closely with sales and partner leadership to refine partner segmentation, ecosystem focus, and field activation plans tied directly to growth objectives. On the operational side, lead cross-functional governance across Channel, Partner Ops, RevOps, Enablement, and IT to deliver a unified, self-service user experience (UX) across all partner tools. This includes defining data and dashboard frameworks for tracking holistic partner health, managing the strategic implementation and activation of the Impartner PRM platform, and building out the initial enablement paths for all partner types.
Brought in to restructure and modernize Atlassian's partner ecosystem across all routes to market. Combined four siloed teams into a single, unified Global Partner Experience organization covering systems, tools, partner engagement, and partner development. Managed the end-to-end partner journey cross-functionally, ensuring internal product, engineering, and sales teams maintained a channel-first approach to accelerate joint pipeline growth. Key Achievements Automated PRM Onboarding: Owned the strategy and design for Atlassian's custom, internally built PRM platform; engineered an automated onboarding process that cut partner setup time from 14 days to 58 seconds. Product & Engineering Alignment: Directed cross-functional delivery across the PRM and LMS stacks, managing complex feature prioritization, roadmap trade-offs, and design requirements between engineering and go-to-market teams. Global Operations & Escalation Infrastructure: Built and launched critical support infrastructure, including a 24/7 "follow-the-sun" partner escalation and deal desk function alongside new partner readiness and enablement programs. Ecosystem Engagement: Architected a global partner community framework from scratch, establishing partner advisory councils, executive forums, and SE bootcamps to drive deeper advocacy and alignment. Cross-Functional Governance: Served as the primary voice for the global partner organization on enterprise-wide initiatives, partnering with corporate finance, systems, and purchasing leadership to streamline partner operations.
Built, scaled, and managed Pure Storage’s global partner infrastructure over an eight-year tenure under the Global Channel Chief. Led the strategy and day-to-day execution for all routes to market, including marketing, enablement, incentives, and partner tools. Shifted the organization away from rigid tiering to a flexible, modern engagement model, while coordinating closely with sales ops, product management, and marketing to keep communications and deliverables seamless for resellers, MSPs, GSIs, and distributors. Key Achievements Rapid Advancement & Expanded Remit: Earned three promotions in five years by consistently taking on more ownership, moving from localized GSI offerings to global oversight of all partner programs, operations, advisory councils, conferences, and enablement strategy under the Global Channel Chief. 20% YoY Ecosystem Growth: Redesigned the program framework to give partners the flexibility to engage across multiple business models, driving a 20% year-over-year increase in partner contribution. Multi-Channel Scaling: Built and launched the original GSI programs for elite global partners (including Accenture, Deloitte, and Wipro), and successfully designed and executed the operational framework for the high-growth 2-tier distribution model. Executive & Peer Recognition: Recognized internally by the C-suite and sales organization for cross-functional leadership, earning the Americas Partner MVP (2018), Global Partner Champion (2019), and the 'Dig In' Collaboration Award (2021).
Brought in to help launch Gigamon’s very first formal partner program and completely overhaul the existing channel marketing infrastructure. Managed global channel marketing strategy, operations, and performance metrics across all routes to market—including distribution, VARs, and service providers—while aligning global teams to drive pipeline growth. Key Achievements Inaugural Program Launch: Spearheaded the foundational strategy, tools, and resources required to build and roll out Gigamon's first-ever global partner program. $7.5M Portfolio Management: Managed a $7.5M partner investment portfolio, directly tying market development funds (MDF) to pipeline growth and market penetration goals. Tightened MDF Governance: Cleaned up and restructured the MDF submission and approval processes, giving executive leadership clear visibility into investments and drastically improving execution speed. Campaign Accountability: Introduced a structured joint marketing planning framework that forced tighter campaign alignment, reliable performance tracking, and clear partner accountability. Cross-Functional Team Leadership: Built and led cross-functional, global teams across marketing and sales operations to deliver consistent messaging and enablement assets directly to the field.
Led global channel marketing, enablement, and partner readiness for a network of over 1,700 partners, including resellers, MSPs, GSIs, and distributors. Managed a global team of individual contributors and owned a $5M+ program budget focused on driving pipeline growth and market penetration. Program & Infrastructure Ownership: Designed and rolled out a structured channel partner marketing playbook, while managing day-to-day operations for partner communications, advisory councils, global events, and the partner portal. Enablement & Partner Readiness: Built and executed the readiness strategy to ensure VAR, distribution, and SI/SP partners had the communication, tools, and technical resources needed to be successful in the field. Industry Recognition: Named by CRN as one of the "100 People You Don't Know But Should" for measurable contributions and accomplishments in channel marketing.