Phoenix, Arizona, United States
As the Founder and Chief Operations Officer of Vici, a full-service digital advertising technology company, I bring over 15 years of experience in delivering cutting-edge, multi-platform digital marketing solutions. Our expertise spans targeted display advertising, geo-targeting, PPC, SEO, CTV video advertising, and more, empowering media groups and advertising agencies with white-labeled solutions tailored to their needs. With a strong foundation in market research, digital sales strategy, and advertising, I am dedicated to creating impactful, client-focused plans. My mission is to drive innovation and deliver measurable results by leveraging advanced digital advertising techniques and fostering collaboration across teams.
Vici is is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising which includes Targeted Display Ads (Behavioral, Keyword, Artificial Intelligence), Geo-Targeting, Video Ads including OTT (with visit tracking) and YouTube, Retargeting, PPC, SEO and Reputation Management, Facebook and Instagram, Mobile Conquesting™, Cross Platform Advertising, Native Advertising, Household IP Targeting, Online Audio, Live Chat, Address Targeting, Address Retargeting, Amazon Targeting, Twitch Targeting, LinkedIn and Social Mirror™ Ads.
Responsible for the vision, implementation, and execution of Summit Media's digital strategies. Works closely with sales staff and sales management to create client solutions with our digital assets.
Responsible for the vision, implementation, and execution of CMG Louisville's digital strategies. Works closely with sales staff and sales management to create client solutions with our digital assets.
Louisville small business marketing blog.
Researched for sales team new business categories, opportunities and new prospects. Turned target accounts into key accounts. Made developmental sales calls with sellers. Facilitated Marketing Strategy Models and Brainstorming Sessions for clients. Managed Customer Services Initiatives (including events, quarterly newsletters, ticketing opportunities, etc).
Acts as a liaison between guests and the Improv Comedy Club to build customized entertainment packages for corporate events, entertainments nights, conventions, and banquets Purchases media buys for radio, television and print advertising. Writes on air radio scripts for each comedian and promotion. Develops strategies to achieve higher number of ticket, drink and food sales Defines Improv marketing segments for comedians and create promotions to capture the targeted demographic Connects with key nonprofit groups in Louisville to host fundraisers, as well as ingrain the Improv in the local Louisville community Manages marketing budget