Megan McGoey

Brand Strategy + Integrated Marketing

New York, New York, United States

About

I am an integrated marketing leader with experience building and growing brands across sports, entertainment, consumer products, and high-growth startups. I specialize in developing marketing strategies that connect brand storytelling, partnerships, experiential activations, digital channels, and live events into cohesive consumer experiences that drive business growth. Throughout my career, I have led cross-functional teams, managed multi-million-dollar budgets, launched new products and experiences, and built integrated campaigns that increase awareness, engagement, acquisition, and revenue. I thrive at the intersection of strategy, creativity, analytics, and execution.

Experience

  • Director, Integrated Marketing at LIV Golf
    Dec 2025 - Present · 7 mos

  • Cumulus Coffee (New York, New York, United States)
    • Senior Integrated Marketing Manager
      Mar 2025 - Dec 2025 · 10 mos

    • Experiential Marketing Manager
      Jul 2024 - Feb 2025 · 8 mos

    • Marketing Consultant
      Apr 2024 - Jul 2024 · 4 mos

  • Kindred Group plc (New York, New York, United States)
    • Senior Brand Manager
      Oct 2022 - Apr 2024 · 1 yr 7 mos

    • Brand Manager
      Jun 2021 - Oct 2022 · 1 yr 5 mos

    • Jr. Brand Manager
      Nov 2020 - Jun 2021 · 8 mos

  • Center for Sports Communication and Media Communications Specialist at The University of Texas at Austin
    Oct 2019 - Aug 2020 · 11 mos

  • Development Operations Intern at The Longhorn Foundation
    Sep 2019 - Jul 2020 · 11 mos