Canada
Megan has been an industry Marketing & Design professional for over 15 years. Along with being a skilled Graphic Designer, experienced Marketing Manager, and prolific Project/Event Planner (management of over 300+ events), Megan's focused areas of expertise include: - Marketing Strategy - Marketing Communications - Graphic Design - Print/Advertising Design - Online Marketing - Branding/Corporate Identity - Digital Design/Website Creation - Digital/Email Marketing - Business Development - Content Writing - Social Media Design - Event Planning/Management
MGD Marketing + Design was created in 2015, when I ventured to use my years of experience and training to support businesses by providing direct Graphic Design, Marketing, and Business Development services. Visit us at www.mgdmarketingdesign.com At MGD Marketing + Design, we provide the following services to our clients: - Graphic Design Services: Print Design, Digital Media Design, Branding/Corporate Identity, Web Integration, Wedding & Event Design Packages - Marketing Services: Marketing Plan Creation, E-Mail Marketing, Print/Direct Marketing, Online Advertising, Web SEO Optimization, Promotions - Business Development: Partnership Program Creation, Customer Loyalty Program Creation, Promotions, Proposal & Client Prospecting Tools
- Create company Marketing Plan and execute on all marketing/communication strategies to drive sales goals and online targets - Design, launch, and execute on company re-brand for Canadian and American branches including online presence and Clothing/Apparel Line - Manage vendor partnerships and their product involvement in yearly initiatives and site launches - Design all print, website, and online/social marketing media including: e-campaigns, flyers, sell sheets/POS, adverts, product catalogues, banners/signage - Design, re-haul, and maintain Canadian website including: graphics/visuals, copy writing, optimization - Manage and run customer programs and initiatives including corporate pricing programs, e-campaigns, loyalty programs, and special member offers - Set company marketing goals and online sales targets, track/report fiscal year and quarter end including: forecasting, impressions, CTR, conversions, recovery, revenue - Implement special pricing with suppliers for promotional activity and online auctions to grow customer purchases - Manage and run all online SEO/SEM for websites including: search engine analytics, daily/weekly edits, meta data, site traffic, content optimization - Manage product pricing strategy, execute on new SKU opportunities, and launch products to market
- Manage department work flow including the creation/execution of local marketing and communications strategy to drive sales goals - Create and run over 50+ marketing events per year including: food expos/showcases, training sessions, food truck events, product launches, promo/networking events, vendor reviews - Manage over 200+ supplier partnerships and their participation in yearly marketing activities based on fiscal year Marketing Partnership Commitments - Design print and online media for external/internal use including: advertising, banners/signage, e-blasts, magazines, event collateral, flyers, product catalogues, brochures - Track and report fiscal year financials for department including: profit planning, forecasting, activity budgets, reconciliations - Develop projects with national/divisional teams to align company-wide initiatives including: loyalty programs, contests, surveys - Implement deal negotiations with supplier partners for promotional program to grow customer engagement/purchases - Execute on community/local sponsorships including: industry food events, publications/magazines, community support initiatives - Design and manage nation-wide website and local company website including: HTML coding, design updates, web-content management - Manage company rewards and local food programs by training new associates, developing, materials, communicating to key players, tracking, reporting, admin - Lead and direct team including: coaching performance, managing workflow, training and development - Preform internal interviews, following hiring standards - Provide marketing support to other internal departments including: activity/event management, graphic design services for special projects - Control corporate identity standards by aligning all promo materials following logo use/standards - Create business proposals and customer feature opportunities including: content writing, editing/proofing, photo editing
- Coordinates and schedules vendor/supplier participation in yearly marketing events/activities including: food expos, training events, sales meetings, food showcases, sponsorships - Designs and coordinates marketing materials for internal and external purposes including: magazines, advertising, food expo and event collateral (save-the-dates, invites, signage, etc.), flyers, promotional products, product catalogues, brochures, web-based content - Organizes and runs marketing events which involves calendar/time line/checklist development, form creation, supplier/vendor communications, floor plan creation, food preparation bookings, health & safety communications, rental/service bookings, budget management - Coordinates and develops features and articles for nation-wide publication including preforming interviews, photography, writing, proofing - Designs and runs administration for nation-wide website which is used for internal and external customers - Maintains and contributes to local company website and blog utilizing web-content manager - Coordinates company loyalty program by preforming weekly enrollments, reporting, and administration - Tracks and reports revenue and expenses for marketing events/activities - Develops and maintains company corporate identity including control logo use and coordinating all promotional materials - Assists internal departments with associate events/activities and provides graphic design services