Jakarta Metropolitan Area
Marketing and communications manager with 7+ years building brands across crypto, fintech, and edtech. Most recently led 360° marketing for Fasset (crypto exchange company) for the Indonesian market, spanning Public relations, go-to-market campaigns, influencer, events, social media, and community, while managing a small team and turning lean budgets into outsized results. Led Fasset x OWN's flagship event (From Dubai to the World) at Coinfest Asia Week 2025, delivering 1,000+ registrants and coverage from 120 media publications. Known for high-efficiency campaigns (600 new sign-ups, 251 verified customers at USD 2.79 each) and consistently securing 100–150+ media placements from a single release.
Flagship Project: Fasset × OWN "From Dubai to the World” @ Coinfest Asia Week 2025 (Bali) -Led Fasset and OWN's flagship offline event at Coinfest Asia Week 2025 (Southeast Asia's largest crypto week). -Delivered 1,000+ registrants and 250+ attendees, coverage from 120 media publications, 48 media partners, 16 hosted influencers, and 90 media/community posts. Core Responsibilities & Results: -Led and managed a 2-person team (marketing communications specialist + freelance graphic designer), overseeing social media strategy and creative output. -Organised a media lunch event end-to-end, coordinating freelance media partners, venue, and Food & Beverages on a ~IDR 55M total budget, generating 38 online news placements and IDR 2.01B in PR value (~36x ROI). -Drove USD 7,600 in trading volume (10x+ campaign spend) and converted 251 verified customers from 600 new sign-ups by designing and executing a full-funnel marketing campaign on a USD 700 budget (USD 2.79 per verified customer). -Delivered 1–2 event marketing per month (peak: 5 in a single month), consistently hitting 200+ registrants per event, 80–100+ offline attendees and 120+ online (peak online event: 500 registrants, 250–300 attendees) by owning end-to-end strategy, planning, execution, and post-campaign analysis. -Consistently secured 100–150+ media coverages from a single press release through strong narrative hooks and relationship-driven media outreach. -Managed 100+ KOL collaborations in a year with a fresh creative angle each month by collaborating with a marketing agency, overseeing sourcing, briefing, and content alignment to maximise brand reach. -Onboarded 30+ media partners per major event and managed 100+ collaborations across KOLs, media, and communities. -Executed go-to-market strategy and marketing activation for Fasset's partnership with Indosat, one of Indonesia's largest telecom operators. -Grew owned community groups to 1,000+ members in WhatsApp groups and Telegram groups.
Core Responsibilities & Results: -Led end-to-end execution of national education events and campaigns including Grand Tryout Online (200+ student participants), the #IniBeneranLive OOH campaign (5 cities: Jakarta, Tangerang, Bandung, Bali, and Surabaya), and the Teacher Story Contest "THR Untuk Guru" (100+ student entries), owning project management, budgeting, and cross-functional coordination. -Built and ran the weekly Zenius Hobby Live Class program end-to-end, coordinating talent and videographers to produce interactive live sessions.
Core Responsibilities & Results: -Strengthened Zenius' media presence to IDR 38B in annual PR value, exceeding the 30B target by running weekly press releases, repurposing on-site content into Kumparan articles, and coordinating monthly media events (30+ media per event) with a Public Relations agency.
Core Responsibilities & Results: -Supported PR programs for HBO, Jakarta Eye Centre, Pondok Indah Hospital, AIA Insurance, and Lotte Chemical, managing client communications, media relations, and coverage reporting. -Built and maintained media relationships and produced contact reports and coverage analysis across multiple client accounts, gaining cross-industry PR exposure early in my career.