Dallas-Fort Worth Metroplex
Also known as "Mira Roxanne Baker," I am a seasoned marketing and communications professional with a proven track record of driving organizational leadership, transforming workplace culture, and enhancing brand visibility. With expertise in event production, fundraising, and creating high-impact content for multi-platform campaigns, I've written keyword-optimized copy for pages that resulted in a 90%+ boost in SEO and managed social media pages that saw a 141% increase in engagement. I also spearheaded internal volunteer efforts, raising over $7,000 for Feeding America, which can provide up to 70,000 meals for local families in need. A graduate of Georgetown College with a bachelor's degree in political science and a former legislative intern, I am passionate about fostering connections that drive business success and cultivate a positive, engaged workplace culture. Hobbies: Weightlifting, playing piano (despite being rusty), and taking way too many pictures of my dog, Augustus Fun Fact: Former Miss Kentucky Top 10 finalist (Miss America Organization)
-Played a key role in driving brand visibility and customer engagement through strategic content creation and digital marketing efforts; reported to VP of Marketing SEO Copywriting -Localized copy and optimized keywords for main Texas market office pages, achieving a 90%+ SEO improvement across multiple pages -Crafted keyword-optimized articles to educate HOA/COA board members on industry trends and best practices, ensuring content resonates with both current and prospective partners -Partnered with graphic designer create downloadable resources that complement educational articles -Conducted interviews with legal, financial, and leadership subject matter experts to gather insights, quotes, and localize content for improved SEO impact -Used BrightEdge to analyze keyword performance, monitor competitor content, and refine SEO strategies, improving organic traffic and page rankings Marketing Campaigns -Crafted targeted copy for HubSpot-driven email campaigns, collaborating with the Campaign Manager to optimize engagement for customer and growth audiences -Implemented UTM parameters for article and landing page URLs to better track content performance and support sales metrics -Developed copy for email invitations, HubSpot landing pages, and forms for events (board/vendor appreciation, growth events, webinars) -Wrote for direct mail campaigns, sales collateral, press releases, and award announcements to bolster brand reputation and lead generation. Social Media Management -Created and scheduled engaging social media posts to highlight company associates, industry trends, and customer appreciation, leading to 38% audience growth and 141% engagement increase in our overall social media profiles, LinkedIn and Facebook, over two years. (Note: This reflects my management of the FirstService Residential Texas social media pages prior to the August 2024 consolidation, when all regions across the company were merged into the main corporate social media profiles.)
-Increased internal Net Promoter Score (NPS) by 17 points for company culture as leader of Texas Culture Club, an internal committee of volunteers representing their fellow associates (employees) in each market across region Most successful Texas Culture Club initiatives included: --Fundraising over $7,000 and collecting over 150 lbs. of food for Feeding America --Donating over 2,000 pieces and over 20 lbs. of candies for Treats for Troops (Soldiers’ Angels) --Juneteenth #WalkLikeOpalDid Regionwide Walk --Back to School Yearbook Photo Contest --Texas Step Challenge -Organized monthly committee meetings to plan activations that fostered connections among associates and serve local communities -Sent supplies to volunteers to execute activations; posted event photos to intranet -Conducted regular surveys for feedback -Reported to Marketing VP and partnered to gain endorsement from leaders, so associates felt encouraged to participate -Managed Texas Culture Club’s budget -Trained culture programs in other regions and joined forces to host pillar months: Black History, Women's History, Pride, Hispanic Heritage, Honoring Our Military Internal Communications -Increased internal NPS by 28 points for communication -Spearheaded creation of region's first streamline intranet, "FirstSource," in partnership with Marketing VP, operations, IT team, offshore developers -Created wireframes to reflect department leaders' functionality needs -Marketed FirstSource as one-stop-shop for news, associate spotlights, quick links, and event calendars—an "email clutter cutter" -Traveled to other offices to host launch parties for FirstSource -Designed intranet roll-out plan for other regions, establishing Texas as model for future intranets -Boosted FirstSource usage to 45,000+ visits for Q4 of 2023 through strategic promotion -Partnered with IT Team to install TVs in all offices to broadcast intranet highlights for more exposure
Marketing Specialist: -Generated content for press releases and weekly newsletters, and audience-targeted mass emails -Wrote for various print and digital publications on behalf of Academy (Voyager Dallas, programs for local arts productions, guides targeted to parents in Park Cities area) -Created invitations to upcoming musical productions, special guest-led classes, and latest arts-based education opportunities -Crafted copy for Google Ads and campaigns across multiple social platforms -Coordinated social media give-away campaigns (wrote advertisement copy; recorded and posted video announcing winners) -Assisted with event planning for recitals (scouted and communicated with venues) and in-house functions (priced catering options, helped with setup/takedown, posted social media photos/video) -Provided extra support for administrative team at front desk Voice/Piano Coach: -Coached voice and piano in private lessons for students of all ages -Taught monthly group classes on music theory and composition -Attended Academy productions and recitals to support students' performances
-Created promotional videos for approximately 20,000 followers on social media -Revised and emailed newsletters to over 4,000 clients of My Favorite Things gifts and interior design store, owned by Forcht Group of Kentucky
-"Voice of the Group” – Managed social media for numerous companies owned by Forcht Group, including: 30 Forcht Bank banking centers throughout Kentucky, My Favorite Things retail store, 11 Health and Rehabilitation Centers, and credit union -Copywriter for news releases, advertisements, and digital content (websites, blogs, newsletters, emails, and radio); collaborated with graphic designer to source engaging photos for each piece -Crafted SEO-optimized content for company websites and landing pages; presented results and game plans for upcoming campaigns at weekly marketing department meetings -Assisted with event planning, including Open House weekends, and Forcht Bank Awards Night -Coordinated brand partnerships, including American Heart Association and Go Red For Women summit; wrote copy for advertisements and social media leading up to summit; set up booth and represented Forcht Group at event -Tracked receipts and submitted monthly expense reports to Chief Marketing Officer
-Led a variety of group fitness classes: --Zumba (as licensed Zumba® instructor) --Spin --Pilates --Kickboxing --Water aerobics -Helped class attendees of all ages and fitness levels improve strength, endurance, mood, and supported their health journeys -Attended trainings hosted by LA Fitness senior instructors and Zumba® -Taught 50-minute sessions to class sizes of approximately 30 members each -Instructed classes five to eight times per week at three different LA Fitness locations