Seoul, South Korea
✉️ Email: [email protected] 📂 GitHub: https://github.com/mrnkim
• Created API tutorials and applications to cater to diverse user base, from developers to brand marketers, leveraging the capabilities of Twelve Labs API • Led end-to-end development of Who Talked About Us, from defining user personas, designing UI/tech stacks, to building the app using JavaScript, React, and Node.js empowering brand marketers to identify and engage with genuine brand enthusiasts efficiently
• Enhanced UI using React Bootstrap to display detailed Service Level Agreement information, improving user experience by providing real-time status and timeline updates for each ticket • Resolved a React state management issue causing inaccurate new message notifications by adjusting initial value of message state, enhancing user experience by ensuring accurate notification delivery • Implemented Agile methodologies including ticket estimation, one-week sprints, daily standups and retrospectives in developing a React-based UI component • Utilized Git functionalities including pull, merge, and Git Project to effectively communicate on issues, share feedback, and promote collaborative problem-solving within the team
• Spearheaded and managed India DTC site launch project, projected to drive 40%+ YoY incremental revenue, overseeing tasks from vendor selection and platform analysis to budget planning • Assumed responsibility for managing India business from early 2022, including channel management and development, PR, promotion planning, marketing, budgeting and financial reporting, and demand planning
• Enhanced APAC resource sharing program to improve brand consistency across 6 countries by partnering with cross-functional teams from global brand, creative, to IT; reduced misbranded social content by 20% • Trained agile methodology in Korea office, Singapore office and International Development Team in Seattle
• Built budget and growth plans including channel strategy for Korea to turn around business from -18% YoY revenue growth in 2019 to +5% and +27% growth in following years
• Initiated influencer marketing project for Nature Collection, beauty e-commerce, by facilitating 25 unpaid post agreements and giveaway events with 30+ Instagram influencers; followers increased by 35% • Created SEO-friendly product descriptions of 330 products from 7 brands (70% of LG product portfolio) to improve organic search results
• Led fundraising projects by developing pitch deck materials for potential government investors and leading verbal and written communication for committed audience; won $80K grant and $100K loan • Spearheaded PR strategy and oversaw creation of marketing and media content for 8 major news media and national TV show; increased press coverage by 1.7 times and led company to gain national recognition