Los Angeles, California, United States
High-Performance Marketing Executive | 2x Emmy and 2x Clio Winner | B2B SaaS and Social Impact | Narrative Strategist I build high-performance marketing engines that translate product visions into growth. With 20+ years at the intersection of tech and social impact, I specialize in bridging the gap between sophisticated software and the mission-driven organizations that need them. The Intersection of Creativity and Capital My career is defined by a dual-threat approach: the creative intuition to win two Emmy Awards and two Clio Awards, paired with the analytical rigor to manage a $95M media buy yielding a $700M ROI. In the modern B2B SaaS landscape, a user-first perspective is a prerequisite for revenue. Whether leading a strategic turnaround or scaling early-stage firms from $5M to $60M, my focus remains constant: maximizing profit through brand proposition and data-driven workflows. Methodology and Tech Stack I turn big data into high-velocity lead-generation funnels. Leveraging tools like HubSpot, Marketo, and Salesforce, I bridge the gap between awareness and conversion. My approach integrates: -Precision Tracking: Using Google Analytics and SEM to ensure every dollar is accounted for. -Automated Nurturing: Building workflows that convert leads into long-term partners. -Performance Marketing: Achieving a career-average 7:1 ROAS across organic and paid ecosystems. Signature Career Milestones Strategic Turnarounds: Tripled enrollment at AMDA College by revitalizing its reputation and digital presence into a top-tier niche institution. Global Earned Media: Secured $10M in earned media for international clients across Europe and the Middle East. Cultural Impact: Developed seminal campaigns that defined eras, including pioneering social marketing for LifeCall and the foundational growth of MCI. Revenue Scaling: Managed the writing and execution of promotions resulting in a $700M ROI from a $95M multi-channel buy. Core Competencies: -Growth: Marketing Strategy, Brand Integrity, Lead Gen, and Client Retention. -Digital: SEM/SEO, Social Media Storytelling, and Multichannel Execution. -Leadership: Board-Level Reporting, Cross-Functional Team Building, and Governance. -Domain: B2B SaaS, Nonprofit Tech, CRM Ecosystems, and Philanthropy. Lets Connect Strategic marketing is a powerful tool for driving innovation and social change. I welcome connections with fellow leaders and tech innovators. Specialties: MarCom Leadership, ROI Maximization, B2B, B2C, DTC, B2H, and High-Stakes PR.
Strategic leader with a track record of leveraging data-driven insights to scale outreach and fundraising. Expert in managing complex CRM ecosystems and digital marketing stacks to drive 360-degree business objectives. Oversee a cross-functional team, balancing high-level vision with hands-on execution to deliver consistent 4:1 ROI on marketing spend. Global Reputation & Advocacy: Directed high-stakes communication strategies for the World Economic Forum and United Nations, driving a 562% surge in audience engagement. Engineered international media relations that increased global coverage by 386%, positioning the foundation as a key thought leader on the world stage. Revamped marketing strategy, boosting web traffic 275% and securing grants that raised revenue 11%. Strategic Stakeholder Alignment: Developed multi-year strategic roadmaps (2022-2026) that synchronized fiscal goals with the priorities of civic leaders and global strategic partners. Maintained operations 5% under budget while driving a 45% increase in stakeholder retention through proactive transparency and reputation management. Built a community ecosystem that accelerated donor engagement by 22% and cut lead-to-action time by 62%. Digital Innovation & Ecosystem Management SaaS & CRM Integration: Spearheaded a data-driven approach to community nurturing and digital outreach, tripling webcast attendance and securing grants that improved the bottom line by 11% within six months. Global MarCom Strategy Architected multi-continent strategic communications that established the Foundation as an international leader in mental health and emergency services. AdTech Management: Managed a $1M annual SEM grant, driving a 500% increase in brand awareness and scaling digital fundraising platforms to serve over 15,500 families globally. Social Impact: Facilitated 1.35M food box deliveries, $320K in mental health counseling, and critical medical interventions for 500+ pediatric and surgical patients.
2 Emmys. 2 Clios. 17 Telly Awards. 2 Davey Awards + a Communicator Award. And that's just the start. Courageously exploring igniting your advertising, photography or writing projects? When it comes to strategy, concept, and execution that positively impact the bottomline, I don’t take prisoners. I eat them for lunch. I’m a stickler for big ideas that deliver. Seem too good to be true? I can back it up… Providing consulting intentionally built around a dynamic set of thinkers and doers -- a close-knit, diverse group of data-driven creative directors, designers, editors, artists, and award-winning commercial filmmakers. With a smaller footprint, we can collaborate more closely with clients – and each other, so all our expertise and experience revolves around each project. And because we all work together, we can still execute big ideas and full campaigns.
In under six months, I architected and scaled a fully functional marketing department from the ground up, driving record-breaking content growth and establishing the strategic framework for a global leader in private wireless networks. Departmental Architecture: Built the company’s first comprehensive marketing department "from scratch," implementing the workflows, tech stacks, and brand standards necessary for sustainable scale. AI Digital Transformation: Revolutionized operations by integrating AI-marketing solutions into the CRM ecosystem, automating lead scoring and personalizing outreach to accelerate the growth funnel. Record Content Growth: Orchestrated a data-driven strategy that achieved the highest engagement and growth metrics in company history within the first 180 days. Strategic Partnerships: Spearheaded co-marketing campaigns representing millions in projected future sales and strengthened relationships with leading service providers and government agencies. Vertical Market Intelligence: Conducted deep-dive white paper research for 12+ vertical markets, positioning the brand as a thought leader in industrial, mining, and port sectors. Media Revitalization: Overhauled video content production and modernized the brand’s visual storytelling for complex 5G fronthaul/backhaul solution sets. Analyst Ecosystem: Authored the "textbook approach" for navigating and influencing the Analyst ecosystem, formalizing how the company captures market share through third-party validation. Impact Summary: By blending traditional industry expertise with cutting-edge AI automation, I transitioned Canoga Perkins from a legacy brand footprint to a modernized, data-driven marketing powerhouse—leaving behind a scalable blueprint for long-term market dominance.
As a writer and contributor (and former editor-in-chief) of America’s top Middle Eastern magazine ALO Hayati, I've learned this community inside and out. Coming from a strong background in journalism, I bring a typical America perspective to a magazine devoted to uniting cultures. So, how can a man with such a full plate find time to also help launch and tackle editing duties for a successful magazine? "Well, I don't really have any other passions other than cultural diversity. I can't sing or dance. I can’t sit still through a sports event or play a musical instrument. So writing and the written word are what I pour myself into." ALO has grown from a small idea to a readership of 1.2 million.
Led a high-performance "dream team" of marketers to transform a niche performing arts college into an internationally recognized brand. Engineered a data-driven marketing infrastructure that scaled exposure by 358% and revolutionized the institutional identity across two coasts. Key Achievements Record-Breaking Enrollment & Growth: Conceptualized and launched the "Find Your Voice" and "Unparalleled Performing Arts Education" campaigns, tripling enrollment rates within five years. Operational Excellence: Optimized outreach strategies to achieve a 390% increase in market penetration while simultaneously reducing annual Marcom costs by 45% through workflow automation. Award-Winning Creative: Spearheaded creative direction that garnered 12 Telly Awards, an Emmy Award, and a selection as a finalist for the American Marketing Association (AMA) Marketer of the Year. Technology & Big Data: Pioneered a "Cutting-Edge" MarTech stack using intent-based platforms and predictive modeling, introducing a real-time trigger email program that boosted engagement seven-fold. Brand Identity & Governance: Directed a comprehensive multi-channel rebrand and logo launch; authored the institutional graphic standards to ensure unified brand integrity across all campus departments. Public Relations & Media: Served as the primary media liaison, developing a proprietary tracking and budgeting system that maximized external communications and institutional prestige.