Dubai, United Arab Emirates
Results-driven Marketing Professional with extensive experience in digital marketing, SEO, PPC, CRM implementation, and brand reputation management. My skills in driving cross-functional projects, enhancing customer experiences, and achieving strategic marketing objectives are backed by a strong foundation in digital marketing, CRM implementation, and data-driven decision-making. I excel in collaborating with diverse teams to optimize marketing strategies, and boosting customer relationship management and engagement, all while maintaining a keen focus on achieving measurable results. My track record of successful campaign management, content optimization, and brand reputation enhancement underscores my commitment to delivering impactful marketing solutions.
- Leading the Marketing Department's digital transformation projects by implementing successful lead generation campaigns, CRM systems (including HubSpot CRM), and brand reputation management strategies. - Spearheaded CRM systems integrations with cross-functional teams from marketing, operations, and IT, utilizing HubSpot CRM to streamline customer interactions and data management. - Achieved individualized patient experiences, increasing engagement and retention rates through targeted campaigns supported by data analytics and reporting tools such as Looker Studio (Google Data Studio). - Supervised a team of digital specialists, managing and tracking campaigns across various platforms, including social media, Google Ads, video, SMS, and email, while employing social media management and marketing automation tools like Active Campaign. - Conducted regular audits and reports ensuring the effectiveness and optimization of marketing strategies and campaigns with data analytics and revenue-based metrics. - Leading the call center (booking team) towards optimized conversion rates and better customer satisfaction through strategic initiatives and effective management. - Supervised B2B activities including partnerships and events, ensuring successful collaboration and outcomes. - Managed a hybrid team of in-house marketing specialists and external agencies, coordinating efforts to achieve marketing objectives and drive performance. - Improved organic search performance and website visibility through planned SEO activities towards higher website traffic and keywords ranking.
- leading the Marketing Department's digital transformation projects and implemented lead generation campaigns, CRM systems, and brand reputation management with success. - Improving business processes and enabling data-driven decision-making, based on market analysis, competitor monitoring and patient experience. - Leading the CRM systems integrations with the help of cross-functional teams, from marketing, operations, and IT. - Achieving our goals to provide our patients with a very individualized experience, more engagement, and higher retention rates. - Supervised a team in charge of organizing, carrying out, and keeping track of digital campaigns on a variety of platforms, such as social media, Google Search, video, SMS, and email campaigns. - Shadowing offline events with digital solution to collect relevant data to reuse it in the detailed targeting of our advertisements. - Regular Audits and reports.
- Leading the Marketing department to a higher Market share within the medical field, mobilizing all different marketing channels (Digital, Offline, BD, PR … etc). - Planned and ran digital campaigns on social media platforms, Google Search, and videos to increase the reach and engagement. - Managed Google Ads to make sure our online ads reached the right audience and improved our online image. - Creating SMS Campaigns, getting authority approvals, and targeting relevant audience for each type of promoted service. - Website redesign insights, content management and redirecting traffic to maintain SEO score, including content recommendations for organic SEO traffic.
• Optimizing copy and landing pages for search engine optimization. • keyword research discovery and expansion of possible opportunities. • content recommendations for organic SEO traffic. • Collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns. • Track, report, and analyze website analytics and PPC initiatives and campaigns. • Manage campaign expenses, staying on budget. • Perform ongoing keyword research, discovery, expansion, and optimization. • search engine optimization recommendations. • Website redesign insights, content management and redirecting traffic to maintain SEO score.