Ambler, Pennsylvania, United States
A seasoned PR professional with more than a decade of communications experience who has helped develop and lead campaigns for clients across a wide variety of industries, including professional associations, nonprofits, utilities, health and more. A passionate communicator with a proven track record of telling impactful stories and delivering results that matter to clients through a strategic mix of media relations, thought leadership, content development, social media and advertising. Received Bachelor of Arts degree in Communications from University of Dayton (OH) in 2011. Graduated with a major in public relations and minor in psychology. Specialties: Public relations, marketing, external and internal communications, creation and distribution of media materials, social media and community management via Facebook, Twitter, Pinterest and Instagram, blogger relations, crisis and issues management, pitch development and press release writing, media relations, event planning and execution.
Developed and executed communication plans for clients within the higher education, nonprofit and legal industries. Pitched and secured coverage in both national and regional outlets, such as CNBC.com, The New York Times, San Francisco Chronicle. Wrote media materials, including talking points, op-eds, pitches and press releases, media advisories, social media content. Managed event logistics, vendors and budgets. Served as an intern supervisor and developed programming as part of the Internship Committee.
Managed media activities for clients, including materials development, blogger and ambassador programming, event planning and social media management (Twitter, Facebook, Instagram). Handled vendor project SOWs and client billing.
Developed and managed content for several social media platforms. Drafted internal and external communications materials and messaging. Assisted with strategic communication initiatives.
Collaborated with teams in response to a number of crises and issues, including food and pharmaceutical recalls, reputation issues, lawsuits and leadership changes across a number of industries (i.e. education, food, pharmacy, home care and property management). Wrote project summaries and material suites, including holding statements, key messages, talking points and Q&A. Monitored, analyzed and compiled daily, weekly and monthly reports while identifying industry trends. Researched and assisted in new business responses.
Coordinated media relations efforts and successfully secured coverage for clients across food and beverage, retail, transportation, healthcare, technology and financial industries. Planned and executed client events, including store openings and milestone anniversaries. Monitored, compiled and analyzed client coverage and industry trends.
Wrote for the University of Dayton's bi-weekly newspaper, Flyer News, for four years. Served as Assistant News Editor for two of those years, where I wrote and edited articles, calendar events and crime reports around campus.