Israel
I build European GTM from scratch for B2B tech companies — pipeline, revenue, team. 6+ commercial functions built from zero. €20M+ cumulative revenue. HubSpot ×5. Clients: Nestlé, Schneider Electric, EDF, Decathlon, Proximus, SAP Concur, Dataiku, Brevo. I've sold to CMOs, CSOs, VP Marketing/Sales, CROs, and DRH/VP Talent across complex European procurement environments. I understand both the Marketing, Sales buyers and the HR buyer. I integrate AI-driven workflows and automation into GTM execution to improve velocity and precision. Sectors: MarTech, Revenue Tech, HR Tech, B2B Tech. Stack: HubSpot, Aircall, Lemlist, LinkedIn Sales Navigator, AirOps, Claude AI, Jira, Notion, Slack. Based in Israel. Native French, fluent English. Let’s connect → https://calendly.com/mdmuller/30
Professional development period focused on executive-level strategy, leadership, and digital transformation. Completed a Global Executive MBA (IAE Paris – Sorbonne Business School / Université Paris 1). Capstone project: Led a strategic transformation initiative for a mid-sized group, covering business diagnosis, financial analysis, growth levers, KPIs, go-to-market strategy, and AI-enabled automation initiatives.
Olyn Group is a French advertising agency focused on growth-driven programmatic, influence marketing, and performance marketing for retail, automotive, fashion, and beauty brands. - Built and validated new programmatic revenue streams through GTM experimentation and partnership-led sales. - Owned the full programmatic sales cycle across agency partnerships (B2B2B) and direct advertisers (B2B). - Built ICPs and outbound motion; generated €340K pipeline / €50K closed-won. - Designed HR-focused programmatic offerings (Display, Video, DOOH). - Led partner and client onboarding, campaign delivery, monitoring, and reporting.
Growth Tribe supports B2B organisations in building digital, data and growth capabilities through performance-driven learning programs. - Built and scaled the GTM and revenue engine from scratch in a fast-growing B2B environment, owning revenue, pipeline, forecasting, and closing across Individuals, Mid-Market, and Enterprise segments. - Delivered €1.5M ARR, scaling from €500K to €1.5M, across 35+ long-cycle enterprise accounts (EDF, Nestlé, Schneider Electric, Decathlon, Proximus, Dataiku, Brevo). - Designed and operated the GTM & RevOps system (HubSpot): pipeline architecture, persona-based scoring, weighted forecasting, and executive dashboards. - Led the transition from services to a recurring revenue (SaaS-like) model: ICP definition, pricing & packaging, funnel rebuild, and sales playbooks. - Drove customer retention, renewals, and expansion, including C-level QBRs and enterprise procurement / order-to-cash workflows.
Cutz provides the 1st all-in-one video content management platform - Cut Your Carbon Footprint, Not Your Video Quality. Consulting mission for a SaaS platform specializing in video engagement. - Defined the commercial strategy, KPIs, and acceleration roadmap in the SaaS video market. - Implemented a growth engine using HubSpot and Datananas to automate client acquisition. - Coached and structured sales team
1min30 is the pioneer inbound marketing and content marketing agency in France, supporting B2B companies in demand generation, brand positioning, and revenue growth. - Built and scaled a predictable GTM and revenue model within France’s leading inbound marketing agency. - Created and led the Sales & Growth function during a commercial scaling phase. - Defined and executed the GTM strategy, shifting from project-based delivery to recurring, multi-year revenue. - Generated €3M+ ARR, driving +15% revenue growth and securing 24 new B2B clients (SMB → Enterprise). - Built and operated inbound demand engines combining content, discovery, and marketing automation. - Managed and coached a 10-person team (SDRs, consultants, marketers). - Led RFPs, enterprise deals, and procurement processes in regulated environments. - Owned post-sale revenue, driving renewals and expansion through executive-level QBRs. Key clients: SAP Concur, BPCE, Groupe La Poste, American Express, Straumann, Volkswagen.