Maarten de Haan

Global Sustainability Leader | Sustainable Procurement | Transformation & PMO | FMCG & Agri | Ex-Bayer, Kraft Heinz

Amsterdam, North Holland, Netherlands

About

I am a Global Sustainability and Transformation Leader with 20+ years of experience delivering complex programmes across Europe and Latin America, spanning industries such as FMCG, agriculture, mining, and consulting. Currently, I lead global sustainability initiatives at Agrifirm, building scalable strategies that integrate business performance with environmental and social impact. My background combines top-tier consulting experience (Andersen/Deloitte, Accenture) with senior in-house leadership roles at organizations including Bayer and Kraft Heinz. I specialize in leading end-to-end transformation programmes across sustainability, procurement, and operations—connecting strategy to execution across people, processes, and technology. I have a strong track record in: - Driving sustainable transformation and responsible sourcing programmes - Leading global project and portfolio management (PMO) organizations - Delivering complex, cross-functional programmes in matrix environments - Engaging senior stakeholders and aligning diverse interests into clear, actionable roadmaps At my core, I am a connector and change leader—bringing teams together to deliver measurable impact, accelerate time-to-market, and embed lasting organizational change. Beyond my corporate roles, I bring an entrepreneurial and societal perspective. I founded and scaled the Dutch Chamber of Commerce in Rio de Janeiro, and I actively contribute to sustainability at the community level as a citizen councilor. Personally and professionally, sustainability is not just a focus area—it is a guiding principle. Key expertise: Sustainability Strategy | Sustainable Procurement | Programme & Portfolio Management | PMO Leadership | Transformation & Change | Stakeholder Engagement | PRINCE2 | PMI | Agile/Scrum

Experience

  • Global Sustainability Lead (a.i.) at Royal Agrifirm Group
    Sep 2025 - May 2026 · 9 mos

    • Lead the implementation of the Corporate Sustainability Reporting Directive (CSRD) across global operations, including the development of the first CSRD compliant annual report. • Developed CSRD compliant policies across all relevant topics (Climate, Pollution, Own workforce, etc.) • Oversee quarterly ESG reporting, ensuring compliance and transparency in sustainability efforts. • Develop strategic roadmaps for Agrifirm, aligning global sustainability goals with business objectives.

  • FoodChain ID (Remote)
    • Business/Channel Development Partner
      Feb 2025 - Aug 2025 · 7 mos

      Business development for sustainability solutions such as carbon verification and other outcome-based agriculture frameworks.

    • Strategy Consultant
      Nov 2024 - Feb 2025 · 4 mos

      Project strategy development and implementation for food safety & sustainability assurance and certification.

  • Kraft Heinz (Amsterdam, North Holland, Netherlands)
    • Senior Manager Global Environmental Sustainability
      May 2024 - Jan 2025 · 9 mos

      Global lead for Nature related topics: Water, Climate Adaptation and Biodiversity (CSRD, CSDDD), Zero Deforestation (EUDR, SBTi FLAG) and Resilient Agriculture (FSA, RTP).

    • Sustainable Procurement Strategic Program Manager
      May 2023 - May 2024 · 1 yr 1 mo

      Setting up Deforestation and Conversion Free processes and systems (EUDR and SBTi-FLAG compliance) Managed RFP Requirements gathering to select Traceability Platform Preparing for Environmental CSRD deployment (Biodiversity, Water, Pollution, Resource Use, Climate) Deploying Farm Sustainability Assessment (SAI/FSA) governance for Heinz Ketchup Tomatoes

  • Bayer (5 yrs 9 mos)
    • Senior Change Manager
      Jan 2022 - May 2023 · 1 yr 5 mos

      Regional senior Organizational Change Manager for digital commercial solutions for small holder farmers in Africa (Track & Trace, Advisor, LEAD, Salesforce).

    • Sustainability Manager
      Mar 2021 - May 2023 · 2 yrs 3 mos

      Exploring and implementing sustainable solutions for Bayer Crop Science, like Agroforestry, Agrivoltaics and Deployment of solar panels for Bayer sites globally.

    • Senior Project Manager
      May 2020 - May 2023 · 3 yrs 1 mo

      EMEA implementation of price planning solution: Vendavo.

  • Executive Manager at Dutcham - Dutch Brazilian Chamber of Commerce
    Dec 2015 - Aug 2017 · 1 yr 9 mos

    Fostering business and commercial relations between The Netherlands, Brazil and Rio de Janeiro.