Notre Dame, Indiana, United States
I ship digital transformation for enterprise partners at startup speed. On the flip side, I love advertising and story-telling-- Having served as CMO who drove 40 million USD+ in marketing and sales pipeline at The Vertical.
I lead our work across Asia and the Middle East with one focus: building advertising and marketing that helps brands grow.
I help put together teams that deliver clients expected outcomes across tech and marketing.
I was there to make The Vertical impossible to ignore.
● Helped an IDEA center-affiliated company to find scalable and profitable products/services that also align with their philanthropic mission.
● Conducted 45+ customer discovery interviews to empathize with consumer pain points for product development strategy ● Compiled tech reports, market and competitor analysis, and intellectual property reports to guide the development of a stand-alone business unit around an ML-based cloud-native service for higher education institutions ● Advised on market launch strategy and generated leads for strategic partnerships and prospective clients ● Explored improvements for the product offering based on client feedback
● Supervised 6 interns to assist with firm-wide marketing, sales, and business development efforts ● Worked with C-level executives to identify and develop a pipeline for future opportunities and services ● Automated the process of delivering key insights and metrics for weekly Sales Strategy Meetings ● Worked on digital strategies such as SEO to grow inbound sales
● Used human-centered generative design methods to explore new product and service offerings for low-footprint camping ● Presented a comprehensive report on the target market from consumer pain points to viable solutions