United Kingdom
Chief Revenue Officer | Builder & Scaler | ConTech | PropTech | SaaS | Enterprise Software | Seed - Series C | MEDDPICC | RevOps | AI Agents | AI-powered GTM | UK - EMEA - GCC Your CRO just resigned. The QBR went badly. A Series B term sheet is stalling in due diligence because the forecast doesn't hold. I fix that in ConTech, PropTech and B2B SaaS specifically. Most ConTech GTM failures aren't sales problems. They're ICP problems dressed up as pipeline problems. That's the lens I bring. Chief Revenue Officer and GTM leader. 20+ years in construction tech and workflow-critical SaaS across the UK, EMEA and the GCC. Three exits. Company scale from $5M → $30M ARR, then $50M → $150M ARR. ▸ 𝗖𝗮𝘀𝗲𝘀 Qflow — 40% of ARR at risk; re-cut ICP, embedded MEDDPICC, installed inspection; ARR $250K → $1.4M, cycle −25%, conversion +20%, $9.1M Series A. XYZ Reality — built a 14-person org; $40M pipeline; 150% uplift in 12 months; three 7-figure EMEA deals. Aajil — scaled from $25M to $70M AUM in 8 months; built the commercial data room behind a $20M Series A fundraise. SGE Group (GCC) — zero → $5M+ ARR; GM 60% → 80%+; Microsoft alliance; ~20% regional share. Trimble / Viewpoint — 50%+ YoY for five years; four GCC offices; two exits during tenure. "Mo elevated our revenue function to exceptional maturity. MEDDIC implementation and coaching drove record attainment." — Josh Bowyer, CEO, ZINT ▸ 𝗙𝗶𝗿𝘀𝘁 𝟵𝟬 𝗱𝗮𝘆𝘀 Re-cut ICP. Kill the deals you shouldn't be chasing. Embed MEDDPICC / MEDDIC. Install weekly inspection and win-loss rigour. Rebuild a forecast the board trusts. Ship cohort, CAC payback, NRR and GRR dashboards investors don't have to ask for twice. ▸ 𝗨𝗞 ↔ 𝗚𝗖𝗖 𝗯𝗿𝗶𝗱𝗴𝗲 Riyadh and Dubai are not side bets. They're the sharpest TAM most UK and US SaaS CEOs are under-weighted on. Four regional offices built. Local hiring, regulatory fluency, on-the-ground delivery. ▸ 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲 Full-time CRO / VP Sales / CCO. Fractional CRO — two engagements at a time; next slot Q3 2026, reserved for Series A–C ConTech or PropTech Specific, inflection point focused GTM packages. Investor-Readiness Sprint Low-friction, high-reward GCC Market-Entry Blueprint ▸ 𝗧𝗼𝗼𝗹𝗸𝗶𝘁 MEDDPICC · MEDDIC · Miller-Heiman · Demo2Win · HubSpot · Salesforce · Gong · Apollo · Clay · Ocean.io · Outreach · EBSTA · ConnectAndSell I am open to selected CRO, CCO, VP Sales and fractional GTM mandates across ConTech, PropTech and workflow-critical B2B software and SaaS in the UK, GCC and Europe.
**Currently supporting the Executive Chairman of Asite (www..asite.com) on number of high-priority value creation and growth transformation and GTM initiatives ** Parachuting in to support Founding Teams, PE & VC investors in early-stage and growth-stage ConTech and PropTech firms unlock growth potential and scale revenues predictably.
Following the initial commercial transformation phase, I continue to advise the CEO and leadership team on growth strategy, product GTM, commercial capability building, and investor readiness. My focus includes scaling the next phase of growth, strengthening commercial execution, and helping leadership maintain operating discipline across sales, partnerships, customer success, and go-to-market decisions.
Growth-stage construction-finance (BNPL) platform serving SME contractors, manufacturers, and traders. Brought in to lead commercial scale-up across Sales, Marketing, Customer Success, and Partnerships, and to build a more disciplined go-to-market model capable of supporting growth, stronger execution, and investor confidence. Key outcomes: Propelled AUM growth from $60M to $120M Built the commercial data room, diligence narrative, and investor-facing operating story supporting a $20M Series A. Restructured the GTM model across ICP, segmentation, handoffs, compensation, and team execution rhythm Hired and coached commercial talent to perform ahead of plan.
AI-driven propensity modelling platform aimed at UK B2B growth teams, Brought in to professionalise the commercial model and build a scalable path to £3M ARR. Rebuilt the revenue architecture across ICP, territory design, capacity planning, compensation, and operating cadence to create a more disciplined and repeatable GTM engine. Key contributions included: Revitalised the outbound motion through clearer SDR–AE handoffs, stronger qualification, and structured win-loss reviews. Established daily, weekly, and monthly commercial cadences to improve execution, inspection, and forecast discipline. Defined the investor-grade metrics stack, including cohorts, NRR waterfalls, CAC payback, and revenue efficiency measures. Implemented HubSpot and embedded MEDDPICC to improve qualification quality, pipeline visibility, and commercial control. Built the foundations for more consistent quota attainment and stronger decision-making across the revenue organisation.
ConTech SaaS business operating under runway pressure, with approximately 40% of ARR at risk. Brought in to rebuild the GTM engine across Sales, Marketing, and Customer Success, improve commercial discipline, and restore growth quality in a demanding funding environment. Key outcomes: Grew ARR from $250K to $1.4M while improving overall growth quality. Personally closed 5 multi-year SaaS agreements worth more than $5M TCV and c. $1.2M ARR. Delivered a further $1.6M TCV through upsell and new modules in 3 months. Reduced sales cycle by 25%, improved sales productivity by 40%, and increased conversion by 20%. Embedded MEDDPICC and re-instrumented HubSpot around 14 core operating metrics with real-time dashboards for inspection and forecasting. Enabled cross-functional teams across Sales, Marketing, and Customer Success to execute against a tighter commercial operating rhythm. Supported an oversubscribed $9.1M Series A raise.
Engineering-grade AR platform serving the construction sector, with a focus on hyperscale and mission-critical project environments. Brought in to build and lead the commercial organisation, strengthen enterprise deal execution, and establish a scalable go-to-market model capable of supporting rapid regional growth. Key outcomes: Built and led a 14-person commercial organisation in a technically demanding enterprise sales environment. Generated $40M qualified pipeline and delivered 150% revenue uplift in 12 months. Increased sales velocity by 30% and ACV by 60% through stronger qualification, deal discipline, and commercial focus. Negotiated three seven-figure EMEA enterprise deals. Re-segmented TAM and ICP to improve targeting, enterprise conversion, and commercial efficiency Supported expansion into US and European markets as the business scaled its global footprint.