South Jakarta, Jakarta, Indonesia
Sales & Route-to-Market Professional with more than 2 years of experience in FMCG sales supervision, distribution management, and field execution. Skilled in leading teams, ensuring product availability, and driving sales growth through both strategic planning and on-the-ground execution. Adept at managing distributors, optimizing routes, executing trade programs, and delivering reporting & evaluations to ensure consistent achievement of company sales targets.
• Evaluated branch performance and supported 10 branches to improve GTM execution. • Planned area coverage expansion and developed wholesale sales & engagement programs. • Identified and developed low-potential wholesale outlets using data-driven insights. • Ensured smooth execution of national wholesale programs and aligned communication between branch and HQ. Key Programs: • WS DELTA 10: Motivational & acquisition program targeting 4,643 WS outlets; successfully acquired 2,592 outlets (56%) into lock-order. • WS TOP 10: Growth-focused lock-order program; delivered 93% outlet growth, boosting sell-in, SKU active, and awareness.
• Develop parameters and prepare operation assessment for Regional Office, Area Office, and Depo in office and field activities. • Conduct assessment operation for Area Office in Office and Field • Provide score calculation based on assessment and give suggestions for operational needs. • Point to Assess: a. Regional Office Team: Regional Manager, Regional Analyst, Regional Sales Planning, Regional General Affairs and Human Resources, Regional Chief Admin. b. Area Office Team: Area Manager, Sales Supervisor, Area Marketing Supervisor, Chief of Admin, Sales Representative, and Merchandiser. c. Depo Team: Head Of Depo, Sales Supervisor, Sales Representative, and Merchandiser. • Ach: 10 of 10 Points Assessed in 2025. • Points Assessed: Area Office Jombang, Area Office Surabaya, Area Office Banjarmasin, Area Office Samarinda, Area Office Ternate, Area Office Makassar, Depo Kotabumi, Depo Baturaja, Depo Kisaran, and Depo Klaten.
• Develop and execute strategic initiatives to expand market share, drive sales growth, and increase brand visibility in alignment with corporate objectives. • Analyze market trends, consumer behavior, and competitor activities to identify opportunities for innovation and differentiation in direct selling and indirect selling methods. • Leveraged data-driven insights to monitor sales performance, identify areas for improvement, and implement targeted solutions. • Prepared comprehensive reports and presentations to communicate findings to key stakeholders. • Designing and optimizing distribution routes to maximize efficiency. Ach: +2 Opening New Depo (Depo Padalarang and Depo Kendal).
• Pitch, negotiate, & manage client to increase sales. Earn Rp 1.000.000.000++ MRR as a team. • Successfully executed individual targets by 98% during the total working time. • Build and manage prospect clients in the SMEs sector.
• In charge for Pameo.co's collaborative project with iQIYI (Streaming Platform) to manage KOL and managed to get 50 KOL. • Prepare strong key visuals & copywriting for promotion content (banners, social media, paid ads, EDM, etc). • Identify trends and insights, also optimize spend and performance based on the insights. • In charge of making marketing strategy for all Pameo’s media social.
• Directed 13 team members to raise awareness and liven up the image of the Pameo.co Internship Program with the theme “Unlocking Potential”. • 56.65% increase in internship applicants at Pameo.co through holding webinars in collaboration with the student community in DI Yogyakarta, analysis of developing trends around preparation to enter the workforce for students, & activating social media by creating content based on trend analyst results.
The Generation of Gigih Data Analyst Program is a scholarship in the form of a data analyst bootcamp held by the CSR foundation of GOJEK. in this program I managed to master SQL fundamentals on the basis for data manipulation and PYTHON fundamentals for software development which were certified by Progate at the Beginner Bootcamp stage.