Peru
I am a C-level business executive with 20+ years of experience scaling businesses, leading digital transformation, building revenue engines, opening markets in Latin America, USA and Europe. My career spans music, media, entertainment, and e-commerce ventures — with one consistent pattern: I constantly identify growth opportunities, build disruptive teams, optimize operations, and turn strategy into measurable business impact. Selected projects include: leading companies to record revenue, profit, and digital market share; building global digital monetization platforms; developing e-commerce platforms processing 1M+ daily transactions; generating US$5M+ in annual savings through innovation; and creating tech AI-based initiatives that reduced staff costs by 30%. I bring a combination of corporate discipline and entrepreneurial execution: P&L ownership, commercial leadership, digital development, market expansion, stakeholder management, and cross-cultural leadership executed in 5 languages, and always leading by example. Teamwork works.
- Led FanLab’s regional expansion, opening operations in 5 countries during the first year and positioning the company as a scalable fan monetization platform. - Generated US$1M+ in first-year revenue, achieving the full-year budget within the first 6 months. - Scaled the subscription model to 50K+ paying superfans through artist-led communities, rewards, exclusive content, and fan experiences.
- Lead strategy and programming for six national radio brands. - Created the first AI-based radio DJs, reducing staff costs by 30%. - Drove market share growth and brand positioning across all genres. - Oversaw teams, analytics, and partnership strategies with major labels and DSPs. - Defined and implemented content strategy, audience engagement, and AI-driven operational innovation
- Achieved best revenue, profit, and market share ever. - Drove audience growth and digital monetization strategies - Oversaw both Sony Music and The Orchard operations. - Managed artist- and customer relations with local and regional brands.
- Signed and developed +10 artists and catalogs, obtaining two Latin Grammy nominations. - Oversaw marketing strategy, artist development, and catalog monetization. - Managed global distribution and digital growth through DSP partnerships.
- Created Tech- and eCommerce-based solutions for the music industry. - Expanded client portfolio by 205% and developed new revenue streams through digital monetization. - Strengthened partnerships with key regional industry players. - Increased annual revenue by 50% and annual profit by 35%.