McKaila Poppen

CMA Award Winner | Marketing & Business Development

Greater Minneapolis-St. Paul Area

About

Experience

  • ProviderCAS (3 yrs 5 mos)
    • Business Development Representative
      Apr 2026 - Present · 3 mos

    • Marketing Coordinator
      Feb 2023 - Present · 3 yrs 5 mos

  • iHeartMedia (9 yrs 2 mos)
    • Digital Program Director - KEEY-FM & KQQL-FM
      Jul 2015 - Feb 2023 · 7 yrs 8 mos

      o On-air with the KEEY-FM morning show, Chris Carr & Company o Find new ways to drive people to the websites and increase unique visitors year-over-year o Run social media for the brands such as Instagram, Twitter, Facebook, Youtube and Pinterest o Create graphics for the website, as well as create signage for station events and concerts

    • Social Media Assistant
      Nov 2014 - Jun 2015 · 8 mos

      o Made K102 trend on Twitter for the first time ever at the 2015 K102 Fan Jam Spring Break Party show, for over 12 hours o Brainstorm social media strategies for all K102 events, then execute those strategies during the events o Post to Instagram, Twitter, and Facebook during K102 events, especially during K102 exclusive concerts o Update at least 3 blogs daily for the K102 website o Add events, concerts, and content to the K102 website as needed

    • K102/KEEY Promotions Assistant
      Oct 2014 - Jun 2015 · 9 mos

      o Contact our winners, and make sure they know the details of the prize o Execute the events that we do, including: concert pre-parties, bar appearances with the jocks, help run meet & greets for artists, and run concerts that we host as a station o Assist in running the social media for our station, including Facebook, Twitter, and providing content for the station website o Interact with our listeners as much as possible o Brainstorm and discuss ideas of how to improve events

  • Shift Supervisor at Caribou Coffee
    Mar 2014 - Nov 2014 · 9 mos

    o Made sure everything ran smoothly, especially during rush times o Made sure every guest had a positive experience o Made sure the entire staff was in the spot where they work best o Made sure every guest received exactly what they ordered as quickly as possible o Dealt with customer and employee issues whenever they occurred o Made executive decisions when problems did occur

  • K102 Promotions Intern at Clear Channel Communications
    May 2013 - Aug 2013 · 4 mos

    o Attended at least 5 weekly events o Called winners to give them more information on the prizes that they won o Interacted with listeners at events o Constantly promoted the station on every social media platform, and by word of mouth