San Francisco Bay Area
I oversee owned and earned media initiatives for Alphabet's independent growth fund, CapitalG, and work closely with portfolio company leaders to help them maximize their big brand moments. CapitalG investments include CrowdStrike, Duolingo, Airbnb, Stripe, Lyft, UiPath, Databricks, Zscaler, Freshworks, Monzo, and more. Learn more at https://capitalg.com/.
I oversee owned and earned media initiatives for Alphabet independent growth fund CapitalG and work closely with portfolio company leaders to help them maximize their big brand moments. CapitalG investments include Airbnb, CrowdStrike, Databricks, Duolingo, Monzo, Stripe, UiPath, Zscaler, and more. Learn more at https://capitalg.com/.
As a senior member of the A-Game team, I collaborated closely with legendary publicist Anita Chatterjee to deliver top-tier coverage for clients while hitting all the right messaging notes. Clients included prominent VCs, PE execs, founders and celebrities (as part of their investments in tech startups).
I function as an outsourced communications partner within venture firms, elevating the profiles of the partners, the portfolio companies and the firms themselves through strategically placed articles, top-notch thought-leadership pieces and high-profile speaking engagements. Clients have included top-tier VC and private equity firms, such as CapitalG (Alphabet's independent growth fund), Trinity Ventures, Emergence Capital Partners and CAVU Venture Partners, as well as tech startups and advisory firms like ClassPass, Newsela, Piazza, Holberton School, Frederickson Partners, and Slate Advisers, among others. My work generally includes: - PUBLIC RELATIONS: strategy plus implementation, from figuring out what's newsworthy to securing interviews, preparing executives and placing articles. - CONTENT DEVELOPMENT: managing the creation of blog posts and contributed pieces, which have been published in most major tech and business publications. I ensure that communications genuinely reflect each executive's unique perspective, expertise and voice. - EVENT AND AWARD SUBMISSIONS: My clients achieve disproportionate recognition in their desired markets. I love helping clients win long-shot awards and score those almost impossible to nab high-profile general session addresses.
Ran marketing and PR for profitable, 100-person late-stage digital adtech start-up and led launch of company from stealth into the public limelight. Oversaw corporate communications; social marketing; website content and SEO; events and speaking engagements; PR and contributed content; and product marketing and sales enablement. About LifeStreet: - Leader in social and mobile in-app performance-based display advertising - Reach of 600 million unique monthly users - $200 million in advertising revenue paid out to developers - 400 million social and mobile app installs completed - Inc 500 Fastest Growing Company in America, OnMobile 100, and AlwaysOn Top 250 Global Technology Company winner - $70 million invested by private equity firms - Profitable for 7 consecutive years
Head of Communications, Social Marketing and Awareness Marketing for Yahoo! Small Business • Oversaw PR for business unit, including management of agencies and development of all pitches and announcements. Also organized radio, satellite, and audio media tours. • Ran speakers’ bureau. Secured speaking engagements, developed content, prepared executives • Drove PR and analyst communications for product updates and launches • Created social good programs: small business recovery program with Yahoo co-founder David Filo helping Hurricane Katrina-affected companies and a female entrepreneurship program (received 5500+ applicants, launched on Today Show). Both programs secured major coverage: WSJ, Today Show, Fox News, Entrepreneur, Washington Post, Reuters, etc. Customer Acquisition and Development • Created and executed 3 successful user conferences, resulting in 100% attendee approval ratings. • Business unit lead on all internal and external events • Ran customer acquisition email program Partner and Developer Marketing • Launched and managed robust developer program for partners who extended Yahoo!’s ecommerce platform