Pei Ying Lim

Master Certified Coach (ICF MCC) | Executive Coach & Leadership Facilitator | Ex-APAC CFO | Helping Leaders Navigate Complexity, Stakeholders & High-Stakes Decisions

Singapore

About

Most leadership challenges are not capability problems. They are awareness, identity, and relational problems. I work with leaders and business owners who are already high-performing, and are starting to see the limits of how they currently lead. As a Master Certified Coach (ICF MCC) and former APAC CFO, I bring both sides of the system: - the pressure of leading in complexity - the depth required to transform how leaders actually show up Over the last 20 years, Iโ€™ve worked with 5,000+ emerging to senior leaders and C-suites across APAC in financial services, technology, and public sector including Standard Chartered Bank, OCBC, TikTok, Lululemon, Wise and IMDA. ๐–๐ก๐ž๐ซ๐ž ๐ฅ๐ž๐š๐๐ž๐ซ๐ฌ ๐ญ๐ฒ๐ฉ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ ๐ž๐ญ ๐ฌ๐ญ๐ฎ๐œ๐ค - Stepping into bigger roles but questioning their authority - Struggling to influence stakeholders despite competence - Leading disengaged or underperforming teams - Avoiding or overcompensating in difficult conversations - Experiencing internal pressure, doubt, or misalignment ๐–๐ก๐š๐ญ ๐ˆ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค ๐จ๐ง - How you see yourself as a leader - How you relate to power, authority, and responsibility - The patterns that shape how you show up under pressure - The unseen dynamics within your team and organization Because that is what drives everything else. ๐’๐ž๐ฅ๐ž๐œ๐ญ๐ž๐ ๐Ž๐ฎ๐ญ๐œ๐จ๐ฆ๐ž๐ฌ - Increased leadership confidence, clarity, and presence - Stronger stakeholder influence and cross-functional engagement - Improved ability to navigate organisational complexity - Greater ownership of career progression and leadership trajectory - Strengthened peer connection and support across regions ๐‡๐จ๐ฐ ๐ˆ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก ๐Ž๐ซ๐ ๐š๐ง๐ข๐ฌ๐š๐ญ๐ข๐จ๐ง๐ฌ - Executive coaching (C-suite and senior leaders) - Group and team coaching (including women leadership programs) - Leadership development and facilitation - Organisation-wide coaching interventions and coach panel deployment I built my career in finance, becoming an APAC CFO within a decade and saw firsthand how much of leadership success is shaped by what we are not taught. And this is the work I now bring into organizations. I also train and mentor coaches globally, and co-founded an ICF-accredited coach training institute in 2017. If youโ€™re looking for a partner who will challenge how you think, see, and lead, especially in complex, high-stakes environments โ€” Iโ€™m always open to a conversation.

Experience

  • Content Producer at Clean Your Toilet Podcast
    Mar 2025 - Present ยท 1 yr 4 mos

    As Content Producer of Clean Your Toilet (CYT), I lead the development of a thought leadership platform focused on the human dimensions of leadership, identity, relationships, and transformation. My role spans season design, guest curation, narrative development, pre-interview facilitation, content strategy, and production. Working with leaders, founders, creatives, and public figures, I help create conversations that move beyond performance and success into the deeper realities of growth, meaning, resilience, and becoming. Through these conversations, CYT seeks to contribute to a more reflective, self-aware, and human-centred approach to leadership and life.

  • Director of Education & Leadership Transformation at InnerWork Circle
    Jan 2025 - Present ยท 1 yr 6 mos

    Lead InnerWork Circle's ICF Accredited Level 2 Coach Accelerator Program, developing coaches who combine coaching mastery, deep inner work, and business acumen to create transformational outcomes and build sustainable coaching practices. Partner organizations across APAC through leadership development programs, executive coaching engagements, group coaching initiatives, and team coaching interventions. Design and facilitate customized interventions that strengthen leadership effectiveness, stakeholder influence, communication, collaboration, and organizational impact. Integrate inner work, coaching, systems awareness, and experiential learning to create meaningful shifts in how individuals, teams, and organizations lead, relate, collaborate, and perform.

  • Collective Change Institute (CCI) (Singapore)
    • Executive Leadership Coach
      Jan 2017 - Oct 2024 ยท 7 yrs 10 mos

    • Trainer, Mentor and Director of Talent Development
      May 2016 - Oct 2024 ยท 8 yrs 6 mos

  • Cantel Medical (Singapore)
    • Finance Director, Asia
      Oct 2020 - Mar 2022 ยท 1 yr 6 mos

      - Commercial Finance Business Partner & Finance Controller, Asia - Financial Planning & Analysis, APAC - Company Director for Singapore, Malaysia, China, Hong Kong entities

    • Senior Finance Manager, APAC
      Aug 2019 - Oct 2020 ยท 1 yr 3 mos

    • Financial Planning & Analysis Manager, APAC & MEA
      Jan 2017 - Jul 2019 ยท 2 yrs 7 mos

  • Aimia Inc (3 yrs 2 mos)
    • Financial Planning & Analysis Manager, Global Loyalty Solutions
      Dec 2015 - Jan 2017 ยท 1 yr 2 mos

    • Financial Planning & Analysis Manager, APAC
      Dec 2013 - Dec 2015 ยท 2 yrs 1 mo