Puchheim, Bavaria, Germany
Organisations develop when people, structures and meaning are consciously shaped. For over 10 years, I've worked across international Sales, Brand Strategy and People & Organisational Development – not as separate chapters, but as one consistent question: what makes teams and structures truly effective? My answer: clarity of roles, structured feedback, leadership that enables autonomy, and systems that hold complexity without constant intervention. MY IMPACT At MAI xpose360 (2021–2025): → Started during COVID into a dispersed remote team – built collaboration frameworks, digital onboarding & offboarding, and knowledge infrastructure from scratch → Designed career frameworks & role profiles: transparent development paths, fewer conflicts, more open conversations → Piloted OKR in my own team, rolled out company-wide – individual and team goals connected for the first time; result: higher engagement, autonomy and ownership → Standardised feedback for 90 people via Personio – 360° development transparent and actionable for the first time → Contributed to 30% revenue growth through stable team performance and governance structures Before that: → Head of Sales at CATCHYS: built sales from zero with founders &Investors – Pitch Decks, processes, team (0→3); +80% B2B revenue → Brand Strategy Lead at Peter Kaiser: repositioned 180-year-old premium brand, 1.1M€ budget responsibility → International Sales at Kennel & Schmenger: +65% revenue growth, market entry Asia, Americas, Europe I connect OD with business impact using systemic approaches – ECA-certified coach & team developer. WHAT I'M LOOKING FOR New challenges in Organisational Development, People& Culture or Change & Transformation – 30h/week, hybrid in Munich or remote. If you're building something that needs structure, culture and people to work together – let's connect. #OrganisationalDevelopment #PeopleDevelopment #ChangeManagement #SystemicCoaching #HRTransformation
An art-based systemic practice for leaders, teams and individuals – created at the intersection of systemic coaching, organisational psychology and embodiement. Kunst im System offers protected spaces to explore perspective, identity and decision-making in times of change. Applied in individual and team settings since March 2025. → www.kunstimsystem.de
Led a cross-functional team of 15 while shaping organisational development, leadership practices and people-centered structures in a growing agency environment. KEY CONTRIBUTIONS: → Built collaboration frameworks, digital onboarding & offboarding, SharePoint knowledge base – team cohesion despite physical distance → Designed career frameworks & role profiles: transparent development paths, fewer conflicts, more open review conversations → Piloted OKR in own team, rolled out company-wide – goals connected across departments; higher autonomy, engagement and ownership → Standardised feedback for 90 people via Personio – 360° development transparent and actionable for the first time → Troi rollout: training, QA – project documentation company-wide auditable for the first time → 30% revenue growth · 80–90% client satisfaction THE THREAD: This is where everything came together: structure, people, culture and measurable results – built from scratch, in real time, under real pressure.
Built sales from zero in a fast-growing startup – together with founders defined what was needed, then built it end-to-end. KEY CONTRIBUTIONS: → Developed pitch decks, sales guidelines and acquisition processes through to close – from scratch and scalable → Built sales team 0→3: recruiting, onboarding, employee lifecycle fully self-managed → Team became the backbone of B2B growth → +80% B2B revenue through national and international clients THE THREAD: Building a team from nothing taught me more about people development than any framework. This is where I started asking: what does a team actually need to perform independently?
Full responsibility for brand strategy of a 180-year-old premium footwear brand. Budget: 1.1M€, direct board reporting. KEY CONTRIBUTIONS: → Led complete brand repositioning – strategy, campaign, digital transformation → Launched 3D shoe configurator (02/2016) – first of its kind in the segment → Blogger of the Year Award (05/2016) → Managed all agency relationships and external partners THE THREAD: This is where I first connected brand thinking with organisational questions – how does a 180-year-old company communicate who it is becoming?
Worked at the intersection of international markets, organisational development and internal transformation within a traditional manufacturing environment. KEY CONTRIBUTIONS: → Managed international stakeholder communication and market development → Achieved +65% revenue growth in Asian, European und US market → Co-initiated company-wide workplace health management (BGM) – contributing to sustainable performance and employee wellbeing → Supported introduction of online shop – accompanying organisational shift towards digital sales channels → Helped establish social media activities – enabling new forms of customer communication and internal digital competence → Designed and executed international market launches and events → Developed strong intercultural competence and systemic understanding of organisational dynamics THE THREAD: This role laid the foundation – systemic thinking, change support, cultural transformation and stakeholder management across 3 continents. OD before I had a name for it.