Copenhagen, Capital Region of Denmark, Denmark
Experienced CEO with a proven ability to build growth and strong culture through commercial leadership and operational excellence. I have led sales organizations across distribution, B2B, B2C and eCommerce — primarily with premium brands and clear growth potential. Commercially, I bring solid experience within sales and distribution of technical products, financial reporting and analysis, full PnL responsible, turn-around processes, cashflow and liquidity management, and M&A. I combine a sharp business mindset with an entrepreneurial and pragmatic approach – delivering both top- and bottom-line growth in the companies I lead. My leadership style is engaging, positive and culture-building. I believe sustainable results emerge when strategy, execution and people come together, and I have a proven ability to unite organizations around shared goals, a strong culture and high ambitions. I lead from the front, communicate clearly and stay visible and involved in the operation, visiting selected customers and suppliers to ensure alignment between our customer promise and what the business and team deliver. On a personal level, I lead with high self-regulation and strong social skills, supported by solid self-awareness and empathy. This gives me the ability to read both employees and organizations, build trust and engagement, and drive change where people and business move in the same direction. I combine a structured and analytical approach with strong emotional intelligence. My way of working is KPI-focused and built on a clear cycle: plan, execute, follow up – and celebrate results together with the team. I am an experienced negotiator with a strong international network, and I actively use my communication and PR skills to position both company and brand in the market. Over the past years, I have built extensive expertise in applying AI to daily business operations and embedding it across the value chain to drive efficiency, scalability and better decision-making. This includes hands-on development through vibe coding in Lovable, where I have built a full-stack intranet and process management system supporting the entire operation – from workflows and reporting to internal communication and knowledge sharing. I see AI not as a tool in isolation, but as a strategic capability that, combined with strong leadership and clear processes, accelerates execution and frees up the organization to focus on growth and customers.
Establishing and heading nordic rollout of DJI Store companies and monobrand retail stores under the Authorized Retail Store concept from DJI in Stockholm, Oslo, Copenhagen and soon Helsinki. Establish Monobrand stores and eCommerce platform based on DJI Autorized Concept program. CEO of DJI Store Sverige AB, DJI Store Norge AS and DJI Store Nordic A/S companies in the DJI Nordic organisation. - Building and managing organization across distribution, retail, B2B and back office. - Establishing companies and premium retail stores in the Nordic capitals (DK, SE, NO and FI). - Establishing cross-border eCommerce shops in the Nordics (DK, SE, NO and FI). (8 shops) - Establishing product catalogues and PIM system, plus AI-based intranet and process management. - Marketing and branding of DJI and Speediance product lines. - IT and systems build-out, AI-driven processes for operations.
CEO and board member at Humac A/S, the leading Apple Premium Reseller (APR) in Denmark. Apple Premium Reseller shops, Online websales, B2B Sales, Key account managements and Apple Consultants, Inbound sales and Service/repair on all Apple products. Humac operated 22 monobrand stores in Denmark with 250 employees all certified as Apple premium sales specialists. In addition Humac sell and service a significant volume in the B2B market. Annual turnover growth from 280m DKK to 780m DKK. Organic and Acqusition growth from 10 store to 22 stores. Turnaround case on Humac, M/A case acquiring Eplehuset activities in Denmark and merged Eplehuset stores and employees with Humac. Created the largest Apple Premium Reseller in the nordics. #humacdanmarksbedstekundeoplevelse
Country manager at Humac A/S, the leading Apple Premium Reseller (APR) in Denmark. Apple Premium Reseller shops, Online websales, B2B Sales, Key account managements and Apple Consultants, Inbound sales and Service/repair on all Apple products. Humac operated 12 monobrand stores in Denmark with 140 employees all certified as Apple premium sales specialists. In addition Humac sell and service a significant volume in the B2B market. Annual turnover growth from 280m DKK to 780m DKK. Organic and Acqusition growth from 10 store to 22 stores. Turnaround case on Humac, M/A case acquiring Eplehuset activities in Denmark and merged Eplehuset stores and employees with Humac. Created the largest Apple Premium Reseller in the nordics. #humacdanmarksbedstekundeoplevelse
Sales Director (Vice President Sales) - Member of CEO team, Telia Mobility Denmark. Resposible for all Consumer sales channels: ~300 FTE Director of Procurement, Device and Terminal logistics, Telia Mobility Denmark Head of Facility services, 60+ locations, Telia Denmark Responsible of all Consumer Sales channels, Online websales and Whitelabels, Own branded shops/outlets BTC/BTB and Resellers on BTC Postpaid, Prepaid and Mobile Broadband subscribtions. Salestraining, Performance and testmangement on Customer Activation System, Shoplocations/relocation - shopdesign, spacemanagement.
Director of Consumer Sales channels, Online websales and Whitelabels, Own branded shops/outlets BTC/BTB and Resellers on BTC Postpaid, Prepaid and Mobile Broadband subscribtions. Salestraining, Performance and testmangement on Customer Activation System, Shoplocations/relocation - shopdesign, spacemanagement
Management of Retail Chain - +250 FTE, 54 Retail Shops covering all Denmark. Hardware sales/service of Mobile Phones and Telecom subscriptions.
Purchasing Brown Goods(Hifi, TV and Video Products, Mobile Phones and accessories, Category managements, operator contracts,
Management of Retail Chain - +160 FTE, 5 Large warehouses - covering Denmark. Out of Town concept, Whitegoods, Brown Goods, Consumer electronic.
BTB sales to Top 100 companies in Denmark. Audio visual equipment, Mobile phones, audio and video solutions, videoconferencing.